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NTT DATA, Inc.
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Senior Associate Marketing Specialist

Senior Associate Marketing Specialist

NTT DATA, Inc.

3 - 7 years

0 Lacs

maharashtra

Posted:2 days ago| Platform: Shine logo

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Skills Required

marketing campaign management communication skills sales enablement content development data privacy ab testing conversion rate optimization

Work Mode

On-site

Job Type

Full Time

Job Description

As a Senior Associate Marketing Specialist at NTT DATA, you will be a developing subject matter expert responsible for supporting the coordination and management of all aspects of marketing. Your key responsibilities will include: - Assisting with the coordination and execution of marketing campaigns. - Working closely with the Marketing team to develop and execute marketing activities aligned with business objectives and revenue targets. - Maintaining the marketing activity calendar and supporting information. - Helping marketing activity owners with readiness planning to ensure all stakeholders understand campaign mechanisms, timing, requirements, and metrics. - Collaborating with relevant stakeholders to track and measure the success of demand generation programs. - Assisting in the execution of programs like one-on-one campaigns, specific collateral, and other sales aids to generate new opportunities and close sales deals. - Delivering content, tools, and materials for internal and external communications. - Participating in sales enablement activities to create alignment between sales, marketing, and key partners. - Coordinating programs that encourage partners to invest in incremental marketing activities or resources. - Supporting the development of marketing collateral to enable sales and generate interest, including contributing to bid and proposal content. - Performing any other related tasks as required. To thrive in this role, you will need to have: - Developing knowledge and understanding of all relevant industry standards. - Developing knowledge and understanding of best practices for marketing. - Excellent written and verbal communication skills. - Excellent ability to interact with a variety of internal team members at different levels. - Demonstrated understanding of the features and benefits of the company's products and services. - Developing understanding of how databases are utilized in effective marketing. - Ability to articulate the company's value proposition. - Ability to manage multiple projects within required deadlines. - Awareness of data privacy and compliance as they relate to marketing activities. - Developing knowledge of A/B testing principles and tools for optimizing marketing campaigns. - Developing understanding of conversion rate optimization (CRO) principles and tools for improving website and landing page conversions. Academic qualifications and certifications required: - Bachelor's degree or equivalent in Marketing Management or related field. Required experience includes: - Moderate level of experience with a solid background in all aspects of marketing. - Moderate level of work experience as a Marketing Specialist. - Moderate level of experience with marketing service delivery software. - Moderate level of experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365. NTT DATA is a $30+ billion trusted global innovator of business and technology services, serving 75% of the Fortune Global 100. Committed to helping clients innovate, optimize, and transform for long-term success, NTT DATA invests over $3.6 billion annually in R&D. Operating in more than 50 countries, NTT DATA offers diverse expertise and a robust partner ecosystem. Their services include business and technology consulting, data and artificial intelligence, industry solutions, and digital infrastructure provision. As a Global Top Employer, NTT DATA is dedicated to ensuring equal opportunities for all.,

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Senior Associate Marketing Specialist