Senior Associate Marketing Specialist

Make an impact with NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion it's a place where you can grow, belong and thrive.

Your day at NTT DATA

The Senior Associate Marketing Specialist is a developing subject matter expert, responsible for supporting the coordination and management of all aspects of marketing.

What you'll be doing

Key Roles and Responsibilities:

• Assistwith the coordination of and the development and execution of marketing campaigns
• Work closely with the Marketing team to help with the development and execution of marketing activities in line with businessobjectivesand revenue targets
• Help with the development and maintenance of the marketing activity calendar and supporting information
• Assistwith ensuring that marketing activities align, overlaps are minimized and that these activities are communicated as outlined by the marketing calendar
• Help the marketing activity owners to perform the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing,requirementsand metrics
• Assistwith the creation of targeted demand generationprogrammesthat are unique,relevantand executable by the assigned business units within NTT
• Work closely with relevant stakeholders, to help with the tracking and measurement of the success of these demand generationprogrammes
• Assistthe execution ofprogrammessuch as one-on-one campaigns, specific collateral, and other sales aids that generate new opportunities and/or close sales deals.
• Help with the coordination of internal and external communications forums
• Assistwith the coordination, monitoring and management of information load being distributed to marketing and communications teams
• Work with internal teams and external suppliers to ensure the delivery of efficient service
• Help with the delivery of content,toolsand materials for internal and external communications.
• Participate in andassistwith the facilitation of sales enablement activities that create alignment between sales,marketingand key partners
• Collaborate with the Sales Enablement teams to ensure that sales enablement components feature prominently in all relevant communications
• Help with ensuring that all marketing activities related to sales enablement are obtained via the existing and recommended or relevant channels
• Help with the creation and co-ordination ofprogrammesthat contribute to partners committing investment for incremental marketing activities or resources in theappropriate areas
• Assistwith the implementation of relationship activities such as increasing executive contact and marketing NTT back to partners
• Support the development of marketing collateral that enable sales and generate interest, including contributing to bid and proposal content
• Help with the development of case studies on key projects, and clients that help drive credibility and interest in NTT services

Knowledge,Skillsand Attributes:

• Knowledge and understanding of all relevant industry standards
• Knowledge and understanding of best practices for marketing
• Good communicationskills, including the ability to be influential and persuasive with stakeholders
• Ability to interact with a variety of internal team members atdifferent levelsin theorganisation
• Display the required level of integrity
• Solid presentation skills
• Sound understanding of the features and benefit of the company's products and services
• Understanding how databases areutilisedin effective marketing
• Display the required level of detail consciousness by closelymonitoringwork progressin order toproduce the required results
• Awareness of data privacy and compliance as they relate to marketing activities
• Knowledge of A/B testing principles and tools tooptimizemarketing campaigns by experimenting with different variations
• Understanding of conversion rateoptimisation(CRO) principles and tools to improve website and landing page conversions

Academic Qualifications and Certifications:

• Master's degree or equivalent in Marketing Management

Required Experience:

• Moderatelevel of experience in a product marketing role preferably in the high-tech industry.(Min. 3-4 years)
• At least3-4years of experience in Marketing event management.
• At least3-4yearsof experience with a solid background in all aspects of marketing
• At least4-5yearswork experience as a Marketing Specialist
• Moderate level of experience with marketing service delivery software
• Moderate level of experience with a wide variety of computer software, hardware, and peripherals, including Microsoft365

Knowledge and application:

• Applies learned techniques, as well as company policies and procedures to resolve a variety of issues.

Problem solving:

• Works on problems of moderate scope, often varied and nonroutine where analysis requires a review of a variety of factors.
• Focuses onprovidingstandard professional advice and creating initial analysis for review.

Interaction:

• Builds productive internal/external working relationships to resolve mutual problems by collaborating on procedures or transactions.

Impact:

• Workmainly impactsimpactslong term team performance and goals.
• Supports the achievement of goals through own personal effort, assessing own progress.

Accountability:

• Exercisesmostof own judgement andis responsible formeeting own targets, normally receiving little instruction on day-to-day work, general instructions on new assignments.
• Manages own impact on cost and profitability.

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Workplace type:

Hybrid Working