Senior Associate - Email Marketing

Senior Associate - Email Marketing

Who Are We

BimaKavach is reimagining how Indian businesses access protection with technology, speed, and simplicity at the core of everything we do.

3,000+

Our mission To safeguard every Indian business by 2047.

Our mindset Bold, fast-moving, and customer-obsessed.

Join us at BimaKavach and be part of a once-in-a-generation opportunity to reshape how insurance works for millions of businesses. Bring your expertise, curiosity, and ambition and help build the future of SME insurance in India.

Job Overview:

At BimaKavach, outbound email marketing is not about sending mass blasts or adding first_name and company_name to make it look personalised.

We use outbound to:

• Open doors to high-value conversations

• Close deals that move the needle

• Create campaigns people actually respond to

Were looking for someone who can growth hack their way into a CFOs inbox and get a reply. If your idea of email marketing is Dear Sir/Madam, hope this finds you well, this isnt the role for you.

Key Responsibilities:

• Design, execute, and optimise multi-touch outbound email sequences targeted at decision-makers in B2B sectors
• Automate workflows using n8n to scale outreach efficiently
• Use Clay and similar tools to scrape, enrich, and segment prospect data
• Craft email copy that reads like its written by a human, not a bot with messaging tailored to audience pain points
• Continuously run A/B tests on subject lines, content, CTAs, and send times
• Monitor open rates, reply rates, and conversion metrics, using data to improve every step
• Work closely with the Sales, Marketing, and ABM teams to ensure outbound aligns with larger GTM goals
• Ensure all email campaigns comply with industry standards and domain health metrics (DMARC, DKIM, SPF, Spam Score) and follow best practices for deliverability and accessibility.

Qualifications:

• Education: Bachelors degree in Marketing, Communications, or a related field.

• Experience: 24 years of proven experience in outbound email marketing, demand generation, or sales automation

• Skills:

• Hands-on experience with tools like n8n, Clay, Apollo, Lemlist, Outreach.io or similar
• Strong copywriting and communication skills
• Data-driven, analytical approach you test, measure, and improve
• Ability to think of GTM as Lego blocks modular, adaptable, and creative
• Fast execution, faster iteration, and total ownership of your outcomes
• A growth-hacker mindset with an eye for creative ways to break into inboxes and get replies

Key Details:

• Freedom to execute without layers of red tape

• Speed we operate at a pace where experiments turn into results quickly

• High-stakes execution your work will directly drive revenue growth

• A team that values clarity, creativity, and impact over corporate perksLocation: Bangalore

• Compensation: Market competitive pay along with a variable performance-based component

• Date of Joining: ASAP

• Apply here:https://bimakavach.keka.com/careers/jobdetails/78547