Senior Analyst - Social listening & Consumer Insights

As a Senior Analyst - Social Listening & Consumer Insights at AB InBev GCC, you will play a crucial role in designing, executing, and delivering custom social listening reports to drive strategic decision-making across the organization. Your responsibilities will include engaging with stakeholders to gather business requirements, translating them into platform-specific queries, conducting in-depth analysis of social media data, identifying key themes and sentiment drivers, and synthesizing findings into concise narratives. Your role will require a high degree of independence, problem-solving capabilities, and the ability to manage cross-functional collaboration effectively. You will work with multilingual content, deriving culturally contextualized insights from non-English sources. Additionally, you will consult with stakeholders to define social listening topics, metrics, and filtering criteria aligned with business objectives. Key tasks and accountabilities will involve designing and implementing social listening setups, analyzing data from social listening platforms, collaborating with cross-functional teams, presenting insights in a structured manner, creating reporting deliverables, visualizing findings, maintaining reporting calendars, refining social listening queries, monitoring industry best practices, and adhering to global social listening collaboration protocols. To qualify for this role, you should have 2-4 years of experience in social listening, consumer insights, or social media marketing roles. You should possess proven experience with social listening and analytics platforms, consumer insights tools, a strong understanding of social media platforms, demonstrated analytical skills, experience with Boolean queries, sentiment analysis, and natural language processing. Additionally, you should have strong multitasking abilities, be detail-oriented, a self-starter, and possess excellent communication and presentation skills. As for behavioural competencies, you should demonstrate promotional techniques, segmentation, penetration, and brand visibility understanding, beer industry business acumen, analytical and problem-solving skills, comfort with large amounts of data, results focus, resiliency, agility, and ability to manage conformity to established procedures & processes. An undying love for beer is also essential for this role at AB InBev GCC.,