Senior Analyst – Digital Marketing

Job Description

Responsibilities: Develop, implement, and optimize paid media campaigns across search, social, display, video & programmatic platforms Create and refine advanced overall paid media and bidding strategies to maximize campaign performance and ROI Manage media planning and buying processes, including budget allocation, channel selection, and audience targeting Analyze campaign performance data and provide actionable insights to improve results Report effectively on the performance of all paid media campaigns across channels through tools like Looker studio, Power BI & tableau etc. Should be able to connect the dots in performance marketing for paid media campaigns performance, tag/pixel implementation and overall campaign communication & objectives Forecast, track, and report on key performance metrics against campaign objectives Stay current with industry trends, platform updates, and best practices in paid media Collaborate with cross-functional teams to ensure alignment with overall marketing strategy Monitor competitive activity and identify new opportunities in the paid media landscape Manage relationships with media vendors and platform representatives Requirements: 3-5 years of experience in digital marketing with a focus on paid media Advanced knowledge & expertise in bidding strategies (manual CPC, enhanced CPC, target CPA, target ROAS, maximize conversions etc.) Proven experience in media planning and buying across multiple channels Strong analytical skills with proficiency in campaign optimization and performance analysis Experience with major advertising platforms including Meta Ads, LinkedIn Advertising, and programmatic platforms Working knowledge of analytics tools such as Google Looker studio, Analytics and Google Tag Manager Excellent communication skills and ability to translate complex data into actionable insights Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).