Job
Description
Key Skills: Adobe Analytics, Web Analysis, GTM Roles and Responsibilities: Data Analysis: Utilize Adobe Analytics to analyze web traffic, user engagement, and site performance metrics to identify trends and areas for improvement Reporting: Create comprehensive reports and dashboards that communicate key insights to stakeholders, including actionable recommendations for optimization Data Integration: Work with cross-functional teams to ensure Adobe Analytics is correctly implemented and integrated with other data platforms and tools Tag Management: Manage and oversee the implementation of tracking codes and tags using Adobe Launch or other tag management solutions to ensure accurate data collection Campaign Performance: Monitor and evaluate the performance of digital marketing campaigns, providing insights on conversion rates, user engagement, and ROI Segmentation: Develop audience segments for personalized marketing strategies based on user behavior and demographic data Testing & Optimization: Support A/B and multivariate testing efforts to optimize website performance and enhance user experience Troubleshooting: Identify and resolve data discrepancies or issues within Adobe Analytics to ensure data integrity Collaboration and Communication: Collaborate with cross-functional teams to gather requirements and understand business needs Communicate effectively with stakeholders to present findings and recommendations Provide training and support to end-users on utilizing PowerBI dashboards and reports effectively Skills Required: Experience: 3+ years of experience in web analytics, specifically with Adobe Analytics (formerly known as Omniture SiteCatalyst) Technical Skills: Strong understanding of web technologies, data layers, HTML, JavaScript, and tag management systems (e.g., Adobe Launch, Tealium) Analytical Skills: Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations, fluent in SQL Tools & Platforms: Experience with other analytics tools such as Google Analytics, as well as data visualization platforms like Tableau or Power BI, is a plus Communication: Strong written and verbal communication skills to clearly present findings and insights to non-technical stakeholders Problem-Solving: Ability to troubleshoot and resolve data-related issues effectively Attention to Detail: High level of attention to detail and a passion for accuracy in data analysis and reporting Advanced Proficiency within Digital Marketing Landscape Critical: Well-rounded knowledge of analytics & data within the major players (Google, Adobe, Meta, Microsoft) across web, MA/email, social, webcast and paid media Bonus for Expertise in Any of the Systems/Skills Below: Marketo, Microsoft Dynamics CRM Experience with setting up marketing attribution/ROI reporting, particularly within the digital marketing landscape Strong written and verbal communication skills Advanced proficiency in Excel, good PowerPoint skills Education: Bachelor's degree in Computer Science, Information Systems, or related field Adobe Analytics certification Experience with SQL Understanding of SEO, SEM, and digital marketing concepts Knowledge of other Adobe Experience Cloud products like Adobe Target or Adobe Audience Manager
