Segment Marketer - Industrial Trade Retail (Abrasives)

Key Responsibilities:

• Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape within the Industrial Trade Retail segment.

• Strategy Development: Develop and implement marketing strategies that align with business objectives and drive growth in the segment.

• Product Positioning: Collaborate with product management to ensure effective positioning and messaging of abrasive products.

• Campaign Management: Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and events.

• Sales Support: Work closely with the sales team to provide marketing tools and support that enhance customer engagement and drive sales.

• Brand Development: Strengthen brand presence and awareness in the market through targeted marketing initiatives.

• Performance Tracking: Monitor and analyze the performance of marketing activities, providing insights and recommendations for improvement.

• Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure cohesive marketing efforts.

Qualifications:

• Bachelor//'s degree in Engineering/Marketing/Business Administration, or a related field. MBA preferred.

• Minimum of 3 years of experience in marketing, preferably within the industrial or manufacturing sector.

• Strong understanding of the abrasives market and industrial trade retail segment.

• Proven track record of developing and executing successful marketing strategies.

• Excellent communication and interpersonal skills.

• Ability to work independently and as part of a team.

• Proficiency in digital marketing tools and platforms.

• Strong analytical skills and attention to detail.