Search Engine Optimization Specialist

Job Title: SEO Specialist (Technical & On-Page) – Healthcare Industry

Overview:

healthcare industry

Key Responsibilities – You must have experience with:

• Technical SEO audits

  – Identify and fix crawl errors, indexing issues, broken links, and improve page speed for healthcare websites.

• On-page SEO

  – Optimize keywords, titles, meta descriptions, headers, and content structure for health-related topics.

• Structured Data (Schema Markup)

  – Implement medical-specific schema (e.g., Physician, MedicalCondition, Hospital) to improve rich results.
• Manage and optimize

  XML sitemaps

  ,

  robots.txt

  ,

  canonical tags

  , and

  hreflang tags

  (if applicable).
• Use tools like

  Google Search Console (GSC)

  ,

  Google Analytics 4 (GA4)

  ,

  Screaming Frog

  ,

  Ahrefs

  , or

  SEMrush

  to monitor site performance.
• Collaborate with

  medical content teams

  ,

  web developers

  , and

  marketing staff

  to ensure SEO is aligned with healthcare goals.
• Track and report on

  SEO KPIs

  – including traffic, rankings, impressions, click-through rate (CTR), and crawl errors.
• Stay updated with

  Google algorithm changes

  and healthcare-related SEO trends (e.g., YMYL, E-A-T guidelines).
• Ensure all pages meet

  HIPAA compliance

  ,

  accessibility standards

  , and other healthcare regulations as needed.

Must-Have Experience:

• 3-5 years

  of proven experience in

  technical and on-page SEO

  .
• Experience working with

  healthcare websites

  ,

  hospitals

  ,

  clinics

  , or

  medical portals

  .
• Deep understanding of

  Google’s E-A-T

  ,

  YMYL

  content standards, and how they apply to health-related content.
• Hands-on knowledge of

  site structure

  ,

  internal linking

  ,

  schema markup

  , and

  page experience signals

  .
• Strong analytical skills to interpret SEO data and make actionable recommendations.
• Comfortable managing agencies or mentoring junior SEO team members.

Nice to Have:

• Experience with

  multi-location SEO

  (for hospital chains or clinics).
• Familiarity with

  local SEO

  and

  Google Business Profile

  for healthcare providers.
• Understanding of

  medical content review

  processes and legal/compliance checks.