Search Engine Marketing (SEM) Intern

• Campaign Planning and Execution:

  Assist in planning and executing SEM campaigns across various platforms, primarily Google Ads, with potential exposure to other platforms like Bing Ads.

• Keyword Research and Analysis:

  Conduct in-depth keyword research and analysis to identify relevant keywords and search terms that align with our client s business objectives.

• Ad Copywriting:

  Write clear, concise, and compelling ad copy that attracts clicks and drives conversions, adhering to best practices and platform guidelines.

• Campaign Management:

  Help manage campaign budgets, bids, and targeting options to optimize campaign performance and maximize ROI.

• Performance Tracking:

  Track and analyze campaign performance using platform reporting tools and dashboards, monitoring key metrics such as impressions, clicks, conversions, and cost-per-click (CPC).

• A/B Testing:

  Participate in A/B testing of ad creatives, landing pages, and other campaign elements to identify strategies that improve performance.

• Reporting and Insights:

  Generate reports on campaign performance, providing insights and recommendations for optimization.

• SEM Principles:

  Learn the core principles of search engine marketing, including campaign structure, keyword targeting, ad auction dynamics, quality score, and conversion tracking.

• SEM Platforms and Tools:

  Gain hands-on experience with SEM platforms like Google Ads and explore various SEM tools for keyword research, competitor analysis, and campaign management.

• Skill Development:

  Develop valuable skills in keyword research, campaign planning and execution, ad copywriting, budget management, performance tracking, data analysis, and reporting.

• Education:

  Currently pursuing a bachelor s or master s degree in marketing, business administration, or a related field.

Skills:

• Strong interest in digital marketing and search engine marketing (SEM).
• Basic understanding of search engine marketing concepts and principles.
• Excellent analytical and problem-solving skills.
• Proficiency in Microsoft Excel or Google Sheets for data analysis.
• Strong attention to detail and accuracy.
• Ability to work independently and as part of a team.
• Excellent communication skills (written and verbal).

• Data-driven:

  A strong interest in analyzing and using data to make informed decisions to optimize campaign performance.

• Eager to Learn:

  Highly motivated and eager to learn about SEM and contribute to the team s success.

• Results-Oriented:

  Focused on achieving campaign goals and maximizing return on investment (ROI).

• Strong work ethic:

  dedicated, responsible, and committed to completing tasks effectively and efficiently.

• Good communication skills:

  communicating clearly and professionally, both verbally and in writing.

• Team player:

  collaborative and supportive, working well with others in a team environment.

• Practical Experience:

  Gain practical experience planning, executing, and optimizing SEM campaigns for real clients.

• Skill Development:

  Develop valuable skills in keyword research, ad copywriting, campaign management, performance tracking, and data analysis.

• Industry Knowledge:

  Learn about the latest trends and best practices in search engine marketing.

• Networking Opportunities:

  Network with industry professionals and gain insights into the SEM landscape.

• Potential for Future Employment:

  Strong performance during the internship may lead to future employment opportunities at Hiya Digital .

• Letter of Recommendation:

  Receive a recommendation letter upon successfully completing the internship.