Search Engine Marketing Executive Trainer

Orion

3 - 7 years

2 - 3 Lacs

Mohali

Posted:9 hours ago| Platform:

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Skills Required

Keyword Research Google AdWords Search Engine Marketing Social Media Optimization Search Engine Optimization SEO Analysis Google Analytics Google Webmaster Tools Content Optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

Search Engine Marketing (SEM) Executive Faculty

Key Responsibilities:

Deliver classroom and/or online training sessions on SEM, PPC campaigns, and performance marketing.
Develop and update training modules, lesson plans, and hands-on exercises aligned with industry trends.
Guide students in running live Google Ads campaigns and analyzing performance metrics.
Conduct assessments, quizzes, and project evaluations to measure learning outcomes.
Provide one-on-one mentorship and career guidance to learners.
Coordinate with the training coordinator to ensure smooth batch operations.
Stay updated with the latest SEM trends, tools, and platform changes.

Topics to be Covered:

Introduction to Search Engine Marketing
Google Ads (Search, Display, Shopping, Video Campaigns)
Keyword Research and Campaign Setup
Ad Copywriting and Creative Best Practices
Bidding Strategies and Budget Management
Quality Score, Ad Rank, and Campaign Optimization
Google Analytics & Conversion Tracking
A/B Testing & Performance Reporting
Bing Ads & Other SEM Platforms (optional)

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