Script cum Copywriter

As a Script cum Copywriter, you will be responsible for the following key areas: Role Overview: You will be primarily involved in scriptwriting and concept development for various advertisement platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns. Your role will include creating engaging scripts, storyboards, concepts, and frameworks to bring ideas to life visually and emotionally. Additionally, you will craft strong messaging aligned with brand tone, target audience needs, and marketing objectives. Key Responsibilities: - Develop engaging scripts for advertisements across various platforms - Create storyboards, concepts, and frameworks to visually and emotionally bring ideas to life - Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content - Craft messaging aligned with brand tone, target audience needs, and marketing objectives - Work closely with marketing to understand campaign goals, audience behavior, and positioning - Participate in brainstorming sessions to develop creative concepts and themes for campaigns - Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow - Collaborate with video editors, designers, voice-over artists, and production teams to ensure accurate execution of the script vision - Provide direction during video shoots or recordings as required - Review final outputs and recommend creative improvements for higher impact - Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas - Experiment with different storytelling styles such as emotional, humorous, inspirational, and problem-solution - Analyze ad performance data to enhance script quality and engagement Qualifications Required: - Strong flair for creative writing, storytelling, and script development - Ability to convert product benefits and educational concepts into relatable, high-impact scripts - Excellent command over English and Hindi (bilingual scriptwriting is a plus) - Prior experience in writing scripts for ads, short videos, digital content, or storytelling formats Note: Additional details about the company were not provided in the job description.,