Salesforce Specialist

Role Overview: You will be part of the United for Business Marketing team as a Salesforce Specialist, responsible for supporting day-to-day administration, optimizing platform performance, and enabling efficient processes through automation and configuration. Your role will involve managing user access, creating reports and dashboards, improving data hygiene, and supporting marketing technology projects across Salesforce and integrated systems. Working closely with business stakeholders, IT, and product owners, you will help translate business needs into scalable solutions for the Sales and Marketing operations. Key Responsibilities: - Manage and configure Salesforce to support Marketing and Sales operations, including custom objects, page layouts, validation rules, flows, and automation, ensuring scalable and efficient CRM functionality. - Oversee user access management, permission sets, data hygiene (lead updates, deduplication), and sandbox refreshes to maintain platform security and data integrity. - Collaborate with IT, product owners, and stakeholders to translate business requirements into Salesforce solutions, including custom integrations, solution design, and implementation strategies. - Build and maintain reports and dashboards to support actionable insights for Sales and Marketing leadership. - Create and maintain process documentation to enable consistent execution and knowledge sharing across teams. - Evaluate and test Salesforce AppExchange tools and recommend best-fit solutions to extend platform capabilities. Qualification Required: - Bachelors or Masters degree in Computer Science, Information Systems, or related field, or equivalent practical experience - 4+ years of experience working as a Salesforce Administrator or Salesforce Consultant - Proficient with Salesforce platform features including Flows, Lightning App Builder, formula fields, and validation rules - Experience working with Lightning Experience, dynamic forms, and record-triggered flows - Familiarity with Apex triggers, classes, and asynchronous processing - Demonstrates strong attention to detail, analytical thinking, and a continuous improvement mindset - Comfortable working independently in Agile environments with shifting priorities - Excellent communication and presentation skills with the ability to engage stakeholders at all organizational levels Additional Company Details: This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.,