Salesforce Marketing Cloud - Lead/ Developer

Job Title:

Location:

Key Responsibilities

Marketing Cloud Support & Implementation

• Provide day-to-day support for Salesforce Marketing Cloud and assist marketing teams with adoption.
  
• Lead end-to-end implementations, configurations, and customizations of Marketing Cloud.
  
• Troubleshoot and resolve issues related to Marketing Cloud functionalities.
  

Campaign Management & Optimization

• Design and execute multi-channel campaigns via

  Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Social Studio.

• Use

  SQL, AMPscript, and REST/SOAP

  APIs

  to deliver personalized, automated campaigns.
• Define segmentation strategies and data models to improve campaign targeting and performance.
  
• Build performance dashboards and reports to measure and optimize campaign ROI.
  

New Business Unit Setup

• Configure and set up new business units including data migration and Salesforce Connector integration.
  
• Manage Marketing Cloud Connect to ensure smooth CRM integration.
  

Forms & Integration

• Implement and customize forms using Form Handlers, JavaScript, and CSS.
  
• Knowledge of tools like Stripo, Formstack, and FormAssembly is a plus.
  

Sales Cloud & Reporting

• Familiarity with Sales Cloud features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and drag-and-drop email builder.
  
• Analyze campaign performance using Marketing Cloud reports and provide actionable insights.
  

Training & Documentation

• Create and maintain user guides, process documentation, and training materials.
  
• Conduct training sessions for sales and marketing teams to increase adoption and efficiency.
  

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)

KRAKPI

Performance will be evaluated biannually, taking into consideration any organizational process challenges impacting target achievement.

Qualifications & Skills

• Bachelor's degree in Computer Science, Marketing, or related field
  
• Hands-on experience with Salesforce Marketing Cloud & Sales Cloud
  
• Strong knowledge of SQL, AMPscript, REST/SOAP APIs
  
• Proficiency in campaign reporting & analytics
  
• Excellent problem-solving and communication skills
  
• Salesforce certifications preferred (e.g., Marketing Cloud Email Specialist)