3.0 - 8.0 years
3.0 - 8.0 Lacs P.A.
Hyderabad / Secunderabad, Telangana, Telangana, India
Posted:5 days ago| Platform:
On-site
Full Time
Roles & Responsibilities: Contribute to the Salesforce Marketing Cloud Platform vision advising stakeholders on use of Salesforce Marketing Cloud technologies Work in an agile team to mature platform capabilities though backlog grooming, sprint planning and other agile ceremonies Create personalized, dynamic messages, landing pages, use Marketing Cloud scripting languages, data configuration, manipulations and advance segmentation, as well as reporting and analytics. Set up and implement the tools in Salesforce Marketing Cloud effectively, providing solutions to execute both tactical and strategic email campaigns. Lead AI initiatives on the Salesforce Internal Marketing Cloud instance, to be used as accelerators for internal and external use. Present new SFMC capabilities or recommendations in sprint demos, stakeholder demos and to leadership Work hand in hand with cross-function teams to provide guidance and support and conduct design reviews to ensure required platform standards are met prior to deployment. Lead resolution to key implementation and post issues and demonstrate ability to work towards successful resolution Develop integration and mapping standards between Salesforce Marketing Cloud and other parts of Amgen's ecosystem Review releases and roadmaps from Salesforce and evaluate the impacts to current applications, organizations, and solutions Negotiate solutions to complex problems with both internal teams and third-party service providers Build relationships and work with cross-functional teams; contribute to broader goals and growth beyond the scope of a single role Communicate and lead platform changes including upstream and downstream impact (from Salesforce) to appropriate partners such as project teams and user groups Basic Qualifications: Doctorate degree OR Masters degree and 3 years of Information Systems experience OR Bachelors degree and 5 years of Information Systems experience OR Associates degree and 10 years of Information Systems experience OR High school diploma / GED and 12 years of Information Systems experience Must-Have Skills: Ability to work optimally with non-technical personnel Experience with email and/or marketing automation software and integration with databases Knowledge of Salesforce Marketing Cloud (SFMC) is required Experience working with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder for Emails Develop responsive email templates with extensive knowledge of AMPscript and Guide Template Language Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS) Master with SQL and robust understanding of Marketing Clouds contact data model Extensive experience applying Journey Builder with thorough understanding of Audience Builder configuration Ability to elicit requirements and translate to technical solutions that can scale across multiple business units Experience with web service integration (REST/SOAP) Preferred Qualifications: Proven ability to analyze, design, and optimize business processes via technology and integration, including leadership in guiding customers and colleagues in rationalizing and deploying emerging technology for business use cases Demonstrably excellent, context-specific and adaptive communication and presentation skills across a variety of audiences and situations; established habit of proactive thinking and behavior and the desire and ability to self-start/learn and apply new technologies Experience working as part of a Salesforce Marketing Cloud implementation project - contributing to the design and build phases Salesforce Marketing Cloud experience, as both an Administrator and Developer. Tableau and Pardot experience a plus. Salesforce Marketing Cloud Administrator, Salesforce Marketing Cloud Developer, and Salesforce Marketing Cloud Consultant certifications Soft Skills: Initiative to explore alternate technology and approaches to solving problems Skilled in breaking down problems, documenting problem statements, and estimating efforts Excellent analytical and troubleshooting skills Strong verbal and written communication skills Ability to work effectively with global, virtual teams High degree of initiative and self-motivation Ability to manage multiple priorities successfully Team-oriented, with a focus on achieving team goals
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