Sales & Marketing Executive

Job Title: Sales and Marketing Executive Location: Chennai Job Type: Full-time Job Summary: We are seeking a proactive and results-driven Sales and Marketing Executive to promote our software solutions and services. This role involves extensive travel to meet clients, attend industry events, and execute marketing strategies to drive brand awareness and lead generation. The ideal candidate will have a strong understanding of B2B marketing, excellent communication skills, and the ability to develop relationships with clients, partners, and stakeholders. Key Responsibilities: Travel to meet potential clients, software vendors, and industry stakeholders. Conduct product presentations, demos, and workshops to showcase software solutions. Develop and execute targeted marketing campaigns to increase brand awareness. Identify and engage with potential clients through direct interactions and networking. Gather insights on customer needs and market trends to refine marketing strategies. Support the sales team in generating high-quality leads through field marketing efforts. Represent the company at trade shows, seminars, and corporate events. Organize and participate in industry networking events, meetups, and sponsorship activities. Distribute marketing materials, brochures, and promotional items at events. Conduct field research to assess industry trends, competitor strategies, and customer preferences. Provide insights and feedback to the marketing and product teams. Work with the marketing team to implement both traditional and digital marketing strategies. Coordinate with vendors for advertising, outdoor branding, and media promotions. Ensure brand consistency across all offline marketing efforts. Track and report the effectiveness of marketing campaigns and field activities. Provide insights on client interactions, lead conversions, and market trends. Requirements: Bachelor's degree in Marketing, Business Administration, or a related field. 1-3 years of experience in B2B marketing, preferably in the software or IT industry. Willingness to travel extensively for client meetings, events, and promotional activities. Strong interpersonal and communication skills with the ability to build relationships. Experience in software product marketing, lead generation, and event participation. Ability to work independently and manage multiple marketing initiatives. Knowledge of software development trends and IT industry marketing strategies is a plus. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Provident Fund Schedule: Day shift Fixed shift Monday to Friday Morning shift Weekend availability Language: English (Preferred) Work Location: In person