Sales Manager

Key Responsibilities

A. Sales Strategy and Revenue Growth

• Develop and execute monthly and quarterly sales plans.
• Take ownership of the sales pipeline and revenue forecast.
• Achieve agreed monthly targets for project bookings and billing.
• Identify opportunities in residential interiors, apartments, villas and commercial interiors.
• Develop strategies to increase average project value and repeat business.

B. Lead Generation and Business Development

• Generate leads through digital marketing, referrals, architects, builders, property consultants and channel partners.
• Build and maintain relationships with prospective clients and referral partners.
• Ensure every enquiry is recorded, assigned and followed up systematically.
• Reactivate old leads, lost opportunities and previous clients.

C. Lead Conversion and Client Management

• Qualify leads based on budget, scope, location, decision-making authority and project timeline.
• Arrange client meetings, consultations and site visits.
• Coordinate preparation and presentation of proposals and estimates.
• Lead commercial negotiations and close contracts.
• Follow up consistently until the agreement is signed and the required advance is received.

D. Sales Team Management

• Supervise sales executives and lead-generation personnel.
• Assign leads and establish daily, weekly and monthly activity targets.
• Conduct regular sales pipeline reviews and coaching sessions.
• Monitor individual performance and implement corrective actions.
• Build a disciplined, accountable and customer-focused sales culture.

E. Coordination with Design and Execution

• Work with architects to prepare technically accurate and commercially viable proposals.
• Ensure client requirements are documented before design and estimation work begins.
• Coordinate with execution teams on project readiness, delivery timelines and billing milestones.
• Ensure a proper handover of signed projects to the execution team.
• Avoid commitments that exceed approved pricing, margins or operational capacity.

F. Reporting and CRM Management

• Maintain accurate records in the company's CRM or lead tracker.
• Submit daily activity updates and weekly sales pipeline reports.
• Prepare monthly reports on leads, proposals, conversions, bookings, billing and collections.
• Analyse lost leads and recommend improvements.
• Monitor sales and marketing expenditure against business generated.

4. Key Performance Indicators (KPIs)

The following are initial targets, to be finalised after reviewing the company's actual sales pipeline and conversion rates.

KPIInitial targetMonthly billingContribute to ₹60 lakh company targetQualified leads80 per month across the sales teamProposals issued32 per monthNew project wins6–8 per month, subject to project valueProposal follow-up100% of active proposalsLead tracking100% recorded in CRMSales forecastUpdated weeklyGross marginWithin company-approved limitsClient handoverComplete documentation for every signed project

Project bookings and monthly billing must be tracked separately. The manager is expected to build an order pipeline that supports the billing target, not merely sign contracts.

5. Candidate Requirements

• Bachelor's degree in Business Administration, Marketing, Sales or a related field preferred.
• Approximately 4–7 years of relevant sales experience, preferably in interior design, modular furniture, construction, real estate or home improvement.
• Demonstrated experience in lead conversion, client negotiations and revenue generation.
• Experience managing a sales team and achieving measurable targets.
• Strong communication, presentation and negotiation skills.
• Ability to read client requirements and coordinate with design and execution professionals.
• Proficiency in Excel or Google Sheets and CRM tools.
• Willingness to attend client meetings and site visits across Chennai.

Pay: From ₹30,000.00 per month

Benefits:

• Provident Fund

Work Location: In person