Sales Manager Trade, Consumer Lighting

Bajaj Electricals Ltd

Bajaj Electricals Limited is a globally renowned Indian Consumer Appliances and Lighting Solutions company (its Power Transmission and Distribution projects business has been demerged to form Bajel Projects Limited). Headquartered in Mumbai with a turnover of INR 4,662 crores (FY 2023 - 2024), it is a part of the $100 bn multinational conglomerate Bajaj Group founded by Shri Jamnalal Bajaj. The Company was established in 1938 and has stood the test for almost 85 years. It continues to enjoy consumer trust across various sectors it operates in and remains at the forefront of developing modern, technologically superior, and aesthetic products and solutions.

Bajaj Electricals business portfolio spans Consumer Products (Appliances, Fans, Cookware) and Lighting Solutions (Consumer and Professional Lighting). They are a front runner in the industry with their key brand offerings comprising BAJAJ, Nirlep, Morphy Richards and Nex. They have an expansive network of 18 branch offices, 660+ distributors, and ~ 2 lakh retail outlets across India, combined with over 620 consumer care centres reaching 19,000 pin codes, fortifying their dominant presence in the consumer products sector. Under their Lighting Solutions business, they offer a wide range of innovative LED lamps and fixtures, including panels and battens, to consumers and are known for their prowess in street lighting, sports lighting, industrial commercial and infrastructural lighting, and undertaking specialised illumination projects on a turnkey basis amongst other solutions.

The Company believes in creating happiness with sustainability by focusing on the four key CSR pillars - Sustainability, Diversity & Inclusion, Employee Volunteering & Community Initiatives. Through their CSR initiatives, they enable sustained impact in environmental sustainability, education, health, arts & culture and community development achieved by direct implementation and via NGO partners.

JOB ROLE

Sales Manager - Trade

JOB CODE

JRO0782

REPORTING TO

Area Sales Manager - Trade

TYPE OF ROLE

Individual Contributor Role

LOCATION

Rajkot

BU/ DIVISION

Consumer Lighting

JOB PURPOSE

Responsible for implementing sales & collection strategies by driving the business in the assigned geographical area, appointment of channel partners & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
• Ensuring placement of new products as per commercialization strategy.   Sustain growth through new store growth.
• Monitoring of sales, collection & stocks on regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
• Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.

EDUCATIONAL QUALIFICATIONS

Graduation (any) or MBA/ PGDM (any)

WORK EXPERIENCE

• 3-5 years of experience
• Experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

NO OF REPORTEES

-

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics 
• Marketing
• ABM

FUNCTIONAL COMPETENCIES

• Channel management
• Data analysis
• Financial acumen
• Market intelligence
• Product knowledge
• Relationship management
• Sales skills

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile

Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

• Sales planning & execution of sales strategies for the assigned geography.
• Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
• Ensuring placement of new products as per commercialization strategy.   Sustain growth through new store growth.
• Monitoring of sales, collection & stocks on regular basis as budgeted.
• Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
• Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
• Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.