Sales Executive - Off Trade

2 - 7 years

4 - 8 Lacs

bengaluru delhi / ncr mumbai (all areas)

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary

Sales Executive Off-Trade

Key Responsibilities

Sales Target Achievement

Drive primary and secondary sales in assigned territory. Ensure month-on-month target achievement across product categories.

Outlet Management

Build strong relationships with retail shop owners and staff. Address issues, manage reorders, and ensure optimal stock levels.

Product Availability

Monitor and ensure availability and visibility of SKUs at the point of sale. Coordinate with distributors for timely stock replenishment.

Visibility & Merchandising

Implement and audit in-store branding, promotional displays, and planograms. Deploy POSMs and ensure visual compliance.

Distributor Coordination

Collaborate with distributor salesmen for order collection, claim management, and resolving operational challenges.

Market Intelligence

Track competitor activities, pricing, and promotions. Provide regular feedback to management on market dynamics.

Reporting

Maintain daily sales reports, journey plans, and outlet visit records. Report coverage and productivity metrics as per guidelines.

Key Skills & Competencies

  • Strong communication and interpersonal skills
  • Negotiation and relationship-building abilities
  • Basic understanding of retail operations and liquor trade
  • Proficient in MS Excel and reporting tools
  • Willingness to travel and work in field extensively

Educational Qualifications

  • Graduate in Hospitality, Business, or Marketing
  • Preferred: Experience in alcoholic beverages, luxury hospitality, or premium FMCG

What We Offer

  • Competitive fixed compensation + performance-based incentives
  • Travel allowances and product sampling budgets
  • Opportunity to work with premium spirit brands in aspirational venues
  • Learning and development programs
  • Fast-track career growth with a dynamic startup in the alcobev space

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