Sales Development Representative

Job Description

A B2B Sales Development Representative (SDR) is responsible for outbound prospecting, qualifying leads, and setting up meetings for the sales team. They play a crucial role in driving business growth by identifying potential customers and nurturing early-stage relationships. Lead Generation & Prospecting:- Research and identify potential business clients through various channels (LinkedIn, Apollo.io, company websites, industry databases, etc.) Conduct outbound calls, emails, and social outreach to engage prospects Leverage automation tools and CRM to track outreach activities Lead Qualification:- Conduct initial discovery calls to understand prospect needs and pain points Use BANT (Budget, Authority, Need, Timeline) or other qualification frameworks Ensure that only high-quality leads are passed on to the sales team Appointment Setting:- Schedule product demos or sales meetings for Account Executives (AEs) Coordinate with internal stakeholders to ensure smooth handoff of leads Follow up with prospects to confirm meeting attendance and address initial questions Pipeline Management & CRM Updating:- Maintain accurate and up-to-date records of prospect interactions in the CRM (HubSpot, Salesforce, etc.) Track key engagement metrics and report progress to sales leadership Regularly update and cleanse prospect lists to ensure quality data Collaboration with Sales & Marketing Teams:- Work closely with marketing to align on messaging, campaigns, and content Provide feedback on lead quality and engagement trends Assist in refining the Ideal Customer Profile (ICP) based on successful conversions Good to have skills:- Strong communication and interpersonal skills Ability to conduct research and identify key decision-makers Proficiency in CRM and sales engagement tools Resilience and persistence in handling objections Ability to work independently and in a team environment