Sales Coach

Role Overview: As a Sales Coach, your primary responsibility will be to drive sales excellence by coaching and developing the capabilities of Zone Sales Managers (ZSMs), Territory Sales Managers (TSMs), distributors, and channel partners. You will focus on enhancing productivity, ensuring adherence to sales processes, and enabling consistent and sustainable business growth. Key Responsibilities: - Design and deliver structured coaching programs for ZSMs, TSMs, and channel partners to build core sales competencies. - Conduct on-the-job coaching, role plays, and feedback sessions to improve field execution. - Identify performance gaps and recommend learning interventions. - Ensure rigorous adherence to sales processes, including prospecting, conversion, distribution management, and market coverage. - Monitor sales KPIs and work closely with field teams to address shortfalls in performance. - Track sales team performance and productivity metrics regularly. - Work with ZSMs and TSMs to develop action plans for underperforming territories or team members. - Build capability within distributor teams, ASCs, and promoters to ensure aligned execution in trade. - Support recruitment, onboarding, and training of new channel partners and field sales staff. - Regularly accompany ZSMs and TSMs on market visits to provide real-time coaching and feedback. - Evaluate market execution standards and share insights for improvement. - Work closely with HR, L&D, and Sales Leadership to align coaching initiatives with business strategy. - Share insights and best practices across zones and teams to build a culture of continuous learning. Qualifications Required: - Experience of 6-10 years in Sales or Sales Training roles, preferably in FMCG, Consumer Durables, or Telecom. - Proven track record in leading teams and driving sales performance. - Bachelors degree required. MBA in Sales/Marketing or related field preferred. - Strong coaching and mentoring skills. - Excellent communication and interpersonal abilities. - Data-driven mindset with the ability to analyze and act on performance metrics. - Ability to influence and inspire cross-functional and geographically dispersed teams.,