Sales And Marketing Specialist

Job Title:

Location:

Experience:

Education:

Job Summary:

We are looking for a proactive and creative Offline Advertising & Marketing Specialist to lead brand-building initiatives through traditional marketing channels. The ideal candidate will leverage their sales experience to design and execute impactful campaigns that drive footfall, brand awareness, and customer engagement.

Key Responsibilities:

• Plan and execute offline marketing campaigns (print, radio, outdoor, events, etc.).
• Coordinate with vendors for ad placements, printing, and distribution.
• Organize promotional events, exhibitions, and in-store activations.
• Collaborate with the sales team to align marketing efforts with revenue goals.
• Monitor campaign performance and suggest improvements.
• Maintain brand consistency across all offline touchpoints.

Required Skills:

• Strong understanding of traditional advertising media (newspapers, hoardings, flyers, etc.).
• Excellent communication and negotiation skills.
• Ability to manage budgets and timelines effectively.
• Creative mindset with a strong sense of visual branding.
• Experience in BTL (Below The Line) marketing and field promotions.