Sales and Marketing Representative

Job Title: Marketing Coordinator – Neuro and Orthopedic Rehabilitation

Location: Sri Venkteshwara Medical College
Employment Type: Full-TimeReports To: Marketing Manager/Director of Business Development

Job Summary:
We are seeking a dynamic and detail-oriented Marketing Coordinator with prior experience in healthcare to support the marketing and outreach efforts for our neuro and orthopedic rehabilitation services. The Marketing Coordinator will play a key role in promoting our specialized rehabilitation programs, building relationships with referral sources, and enhancing brand visibility within the healthcare community. This position requires a deep understanding of healthcare marketing, excellent communication skills, and the ability to collaborate with clinical and administrative teams to drive patient engagement and growth.

Key Responsibilities:

Marketing Campaign Development and Execution:

• Plan, create, and implement targeted marketing campaigns to promote neuro and orthopedic rehabilitation services to patients, families, physicians, and healthcare organizations.
• Develop content for digital and print marketing materials, including brochures, flyers, social media posts, email newsletters, and website updates.
• Ensure all marketing materials align with brand guidelines and comply with healthcare regulations (e.g., HIPAA).

Community and Referral Source Outreach:

• Build and maintain relationships with referral sources such as neurologists, orthopedic surgeons, primary care physicians, and case managers to drive patient referrals.
• Organize and attend community events, health fairs, and professional conferences to promote rehabilitation services.
• Coordinate educational workshops or seminars for healthcare providers and community members on topics related to neuro and orthopedic rehabilitation.

Digital Marketing and Social Media:

• Manage social media accounts (e.g., LinkedIn, Facebook, Instagram) to share success stories, patient testimonials (with consent), and educational content about rehabilitation.
• Monitor and analyze digital marketing metrics (e.g., website traffic, social media engagement, email open rates) to optimize campaign performance.
• Collaborate with the web team to update website content, ensuring accurate representation of neuro and orthopedic rehabilitation services.

Market Research and Analysis:

• Conduct market research to identify trends, competitor strategies, and opportunities in the neuro and orthopedic rehabilitation sector.
• Analyze patient demographics and referral patterns to inform marketing strategies and improve outreach efforts.

Event and Program Support:

• Assist in planning and executing patient-focused events, such as recovery milestone celebrations or support groups for neurological and orthopedic conditions.
• Coordinate with clinical teams to highlight unique aspects of rehabilitation programs in marketing efforts.

Administrative and Reporting Duties:

• Track and report on marketing campaign performance, referral growth, and ROI to leadership.
• Manage marketing budgets and coordinate with vendors (e.g., printers, graphic designers, digital ad platforms).
• Maintain a database of referral sources and track outreach activities using CRM software.

Qualifications:

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience:

• Minimum of 2-3 years of marketing experience, with at least 1-2 years in a healthcare setting (e.g., hospital, clinic, or rehabilitation center).
• Prior experience in neuro or orthopedic rehabilitation marketing is highly preferred.

Skills and Competencies:

• Strong understanding of healthcare marketing principles and regulations (e.g., HIPAA compliance).
• Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
• Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, email marketing software like Mailchimp).
• Experience with CRM systems (e.g., Salesforce, HubSpot) for tracking referrals and outreach.
• Ability to build relationships with healthcare professionals and community stakeholders.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Knowledge of neuro and orthopedic conditions (e.g., stroke, spinal cord injury, joint replacement) and rehabilitation processes is a plus.

Technical Skills: Proficiency in Microsoft Office Suite, Adobe Creative Suite (e.g., Photoshop, InDesign), and content management systems (CMS).

Preferred Qualifications:

• Experience working with patient advocacy groups or community organizations focused on neurological or orthopedic conditions.
• Familiarity with SEO/SEM strategies to enhance online visibility.
• Certification in marketing or healthcare marketing (e.g., CHM – Certified Healthcare Marketer) is a plus.

Work Environment:

• This role may require occasional travel for community events, conferences, or meetings with referral sources.
• Hybrid or in-office work environment, depending on organizational needs.
• Ability to work collaboratively with clinical staff, administrative teams, and external partners.

Compensation and Benefits:

• Competitive salary based on experience.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• Opportunities for professional development and growth within the organization.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Work Location: In person