Sales and Marketing Executive

Job Description

Job Summary We are seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will have a strong background in digital marketing and performance marketing, with a keen ability to craft compelling copy that drives engagement and sales. This role involves developing and executing marketing strategies that enhance brand visibility, engage customers, and ultimately drive revenue growth. The Marketing Executive will work collaboratively with cross-functional teams to ensure alignment on marketing initiatives and product management. Responsibilities Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive customer acquisition. Utilize performance marketing techniques to optimize campaigns across various channels, including social media, email, and search engines. Conduct thorough market research to identify trends, customer needs, and competitive landscape. Create engaging copy for advertisements, social media posts, email campaigns, and website content that resonates with target audiences. Analyze marketing data and metrics to assess campaign performance and make informed decisions for future initiatives. Collaborate with sales teams to align marketing efforts with sales goals and enhance lead generation processes. Manage marketing automation tools to streamline processes and improve efficiency in campaign execution. Monitor industry trends and emerging technologies to keep the company at the forefront of marketing innovation. Experience Proven experience in digital marketing, performance marketing, or a related field. Strong copywriting skills with a portfolio of successful campaigns or projects. Familiarity with analytics tools to track campaign performance and derive actionable insights. Experience in advertising strategies across various platforms is highly desirable. Knowledge of marketing automation software is a plus. Background in product management is beneficial but not required. Excellent communication skills, both verbal and written, with an ability to work collaboratively in a team environment. Join us as we strive to elevate our brand presence through innovative marketing strategies! Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month Education: Bachelor's (Preferred) Experience: Marketing: 5 years (Preferred) Language: English (Preferred) Work Location: In person