Sales and Marketing Executive

Role: Sales and Marketing Executive – Agriculture Drone

A Sales and Marketing Executive – Agriculture Drone is responsible for driving sales and promoting the organization’s agriculture drone solutions across the Maharashtra region. The role focuses on field sales, market development, customer relationship management, and executing region-specific marketing campaigns. The individual will play a crucial role in expanding the company’s footprint within the agri-tech sector through strategic planning and execution.

Preferred: Candidates with experience in the Drone / Agri Equipment / Pesticide industry, particularly within Maharashtra.

• Job Type: Full-time
• Open Positions: 1
• Work Location: Maharashtra Region
• Salary: ₹20,000 - ₹35,000 per month
• Shift: Day Shift

Responsibilities & Deliverables:

1. Driving Agri Drone Sales Growth

• Identify and target farmers, FPOs, agri input dealers, government agencies, and agri-tech startups for drone product sales.
• Promote sales of agriculture drones, accessories, and spraying services.

2. Developing and Executing Marketing Strategies

• Design and implement region-specific marketing campaigns to generate demand for agri drones.
• Coordinate live demos, farmer meets, and field trials in collaboration with agronomists.

3. Client Relationship Management

• Build strong relationships with key stakeholders including farmers, distributors, government bodies, and agri service providers.
• Provide pre- and post-sales support and ensure customer satisfaction.

4. Market Intelligence and Analysis

• Monitor market trends in agri drone adoption, regulatory developments, and competitor products.
• Provide insights and feedback for product positioning and innovation.

5. Sales Tracking and Reporting

• Regularly track sales KPIs, lead conversion ratios, and report performance to the management team.
• Maintain a sales pipeline and forecast demand.

6. Field Sales Operations

• Conduct field visits, product demos, technical presentations, and participate in agri exhibitions/events.
• Collect user feedback to support product improvement.

Key Activities:

1. Market Research and Analysis

• Study the use of drone technology in precision agriculture.
• Identify key regions, crops, and seasons ideal for drone applications like spraying, mapping, or monitoring.
• Research potential clients such as co-operative societies, agri service providers, and drone-as-a-service businesses.

2. Lead Generation & Prospecting

• Generate leads through cold calling, field visits, digital platforms, and networking with local agri influencers.
• Use CRM tools to capture lead details and follow up consistently.

3. Client Engagement & Onboarding

• Educate customers on drone capabilities, ROI benefits, and financing/subsidy options.
• Conduct presentations and practical demonstrations for lead conversion.

4. Proposal, Quotation & Negotiation

• Prepare technical-commercial proposals tailored to client requirements.
• Negotiate pricing, delivery, and service terms in alignment with company policy.

5. Sales Execution & Target Achievement

• Drive monthly/quarterly sales targets and maintain detailed activity records.
• Collaborate with distributors and channel partners to boost reach.

6. Collaboration & Coordination

• Work closely with product, service, logistics, and technical teams for seamless order fulfillment and customer support.
• Share market feedback to align future product developments.

Skills Required:

• Communication & Interpersonal: Strong verbal and written communication for engaging diverse agri clients.
• Sales & Negotiation: Ability to close deals and handle objections effectively.
• Presentation: Skilled in conducting engaging product demos and technical explanations.
• Problem Solving: Quick thinking to handle client concerns and technical clarifications.
• Customer Centricity: Focused on building long-term customer trust.

Knowledge Required:

• Agri Drone Technology: Basic understanding of drone features, applications in agriculture (spraying, mapping, surveillance).
• Sales Processes: Familiarity with B2B/B2C agri sales funnel.
• CRM Tools: Proficiency in using sales tracking and reporting tools.
• Subsidy/Regulations: Awareness of government drone policies and subsidy programs (optional but preferred).

Qualifications & Experience:

• Experience: Minimum 1 year of experience in sales, field marketing, or agri equipment sales.

Prior experience with drone solutions or agri-tech startups is a plus.

• Education: Bachelor's degree in Agriculture, Marketing, Business Administration, or related field.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

• Sales and Marketing Executive: 1 year (Required)

Work Location: In person