RM (Admission Counselor)

Key Responsibilities

1. Regional Strategy & Revenue Delivery

• Revenue Accountability: Own and achieve the overall monthly and annual enrollment and revenue targets for the assigned region

• Forecasting & Reporting: Develop accurate sales forecasts, manage the regional pipeline in the CRM, and provide detailed weekly/monthly performance reports and actionable insights to senior leadership

• Market Analysis: Conduct competitive analysis and market mapping across the zone to identify new growth opportunities, pricing strategies, and regional consumer behaviour.

• Compliance: Ensure all sales processes, financial transactions, and counselling ethics adhere to company policy and regulatory standards.

2. Team Leadership & Performance Management (B2C Focus)

• Recruitment & Training: Lead the hiring, onboarding, and continuous training of a high-performing team of admission counsellors.

• Coaching & Mentoring: Provide daily operational guidance, counselling, monitoring, and performance coaching to the team to improve conversion rates and sales efficiency.

• Performance Review: Set clear KPIs, conduct regular one-on-ones, and manage the performance lifecycle of the team, ensuring high morale and retention of top talent.

• Sales Cadence: Establish and enforce a rigorous sales cadence for the team, including lead follow-up protocols, database management in the CRM, and reporting discipline.

3. Business Development

• Lead Generation: Develop and execute a regional strategy for lead generation by building strong relationships with K-12 schools, management bodies, and educational trusts.

• Bulk Deals: Identify, pitch, negotiate, and close large-scale institutional tie-ups

• Events: Plan and execute lead generation events, such as school seminars, career fairs, principal meetings, and scholarship exams

4. Stakeholder Management

• Act as the primary point of contact for the respective offline centre management team.

• Liaison with leadership in the region for collaboration and smooth working

Minimum Requirements

• Experience: 8+ years of progressive experience in sales/admissions, with a minimum of 3 years in a Managerial or Region/Area Head role directly managing a team of 10+

• Industry Knowledge: Understanding of the K-12, JEE/NEET ecosystem across states in the region

• Education: Bachelor’s degree required; MBA or equivalent in Sales/Marketing is preferred

• Skills:

• • Proven proficiency in both B2C direct sales

  • Exceptional team management and mentoring skills

  • Strong financial acumen in forecasting and budgeting

  • Excellent negotiation, presentation, and verbal/written communication skills (English and regional language proficiency is a plus).

  • Knowledge of CRM software (e.g., Salesforce)

• Other: Willingness to travel extensively (up to 70% of the time) across the designated zone