4 - 7 years
8 - 12 Lacs
Posted:2 days ago|
Platform:
Work from Office
Full Time
Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value.
Role Highlights-Build and manage automated lifecycle campaigns across email, WhatsApp, and SMSOwn retention strategy and execution, including segmentation, personalization, and funnel optimizationSet up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivationLaunch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATICollaborate with growth, product, and design teams to ensure cohesive customer journeysMonitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROIContinuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates
Requirements:
4-6 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environmentProficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google AnalyticsStrong understanding of customer segmentation, automation flows, and data-driven campaign planningProven track record of increasing customer retention and driving revenue through lifecycle marketingExcellent copywriting, analytical, and cross-functional collaboration skillsIf youre passionate about building long-term customer relationships and driving meaningful growth through retention marketing, wed love to hear from you.
Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad
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