SECTION I: BASIC INFORMATION
Job Title: Regional Savings Account Manager
Job Code-Grade AVP Management Band Middle Management Department Retail Banking Location-Reporting to-No. of Direct Reports-
SECTION II: ROLE SUMMARY The role holder is responsible for developing and executing a robust savings account led Household business strategy for the designated region through in-depth engagement with branch/cluster/regional/zonal level leaders. The position requires deep engagement to drive sustainable household banking and strengthen the SA performance across channels in the region. The incumbent will be a key catalyst for building a strong liability book by championing cross selling of SA, RD/FD, and Third-Party Products (Investment, YSL, MF), lending & credit cards hence increasing product penetration. S/he should be able to provide the necessary product support as required by the field team to deliver on defined objective of building a sustainable savings account book thereby being a catalyst towards building liability book for his assigned geography. The incumbent will have to continuously monitor and optimize business quality, productivity, and compliance. S/he should possess strong SA product knowledge and should have relevant field experience of driving the overall business through active engagement with the branches and regional leadership. SECTION III: KEY RESPONSIBILITIES/ACCOUNTABILITIESStrategic/ Managerial Responsibilities
- Should have the ability to effectively engage with cluster/regional/zonal management and articulate/present the progress on defined business objectives.
- Should work smartly to manage his relationships with multiple layers across branches/clusters and other product support groups.
- Effectively use positive influencers and counter negative influencers to drive and meet business objectives.
- Lead training initiatives to upskill teams on product knowledge and sales pitches for SA and investments.
Core Responsibilities
- Accountable for building the overall SA book, NRV growth for the region.
- Drive the SA acquisition, CIB book growth strategically by providing necessary support/ analytics to the region
- Enhance customer experience by cross-selling RD/FD, Investment, Mutual Funds, hence building a sustainable SA Book growth.
- Drive digital activation, account aggregator penetration, consistent usage of digital channels, tax payments
- Build strong partnerships with RWAs, key societies, clubs/ associations to promote family-based banking solutions and leverage cross-sell opportunities for household business.
- Track teams productivity across parameters and monitor daily book movement along with the sourcing quality of the region.
- Provides expertise to field teams on overall business that includes Acquisition, Retention and Enhancements in SA AMB.
- Maintain the quality of SA business in line with the stated organization and regulatory objectives.
- Actively engage with branch leadership and drive the centrally strategized agenda for the assigned geography effectively.
- Develop an understanding of problems faced by customers and employ existing or new methods to find solutions timely.
- Analyze regional trend and market offerings to help in fine-tuning customer offerings. Help build product features to suit market requirements.
- Drive digital banking adoption for SA and investments customers.
People Management or Self-Management Responsibilities
- Handling internal and external stakeholders and demonstrate good Interpersonal skills to facilitate stakeholder support on all processes/system alignment.
- Individual with a go-getter attitude, should be able to work independently by collaborating with multiple business groups in driving bank's SA and investment business strategy.
Risk and Internal Control Responsibilities
- Foster high standards in customer onboarding, documentation compliance, and service quality.
- Work towards mitigating risks arising out of Mule/ AML, strengthen compliance culture towards Household business
- Implement the risk policies and processes and ensure that existing business meets the stipulated regulatory guidelines.
- Highlights any untoward customer issues and helps correct the process wherever required.
- Should continuously monitor the sourcing quality and bring forth any anomalies across any markets under his assigned geography.
SECTION IV: ELIGIBILITY CRITERIAMinimum Qualifications
- Post-Graduate or MBA from a recognized university
- MBA From premium business schools will be preferred
Years of Experience
- 8-12 years of experience with retail branch banking / SA and investment product teams
SECTION V: COMPETENCIES & KEY PERFORMANCE INDICATORSCustomer Focus
- Listens to and demonstrates an understanding of customers stated needs.
- Delivers customer value through timely and quality execution.
Professional Entrepreneurship
- Takes proactive and constructive action at work with little or no direction from others.
- Displays responsibility for problems, initiatives and tasks that lie within the domain of own role
Drive for Results
- Seeks to understand the rationale for key decisions and understands implications for own role/ actions.
- Displays a sense of urgency to deliver outcomes as per stated timelines.
- Reacts to challenges by displaying an optimistic demeanor
Influence and Impact
- Uses simple persuasion techniques to achieve the desired result / action / commitment from others.
- Responds to stated requirements of internal/ external stakeholders by keeping a solution-oriented mindset
Focus on Quality
- Ensures adherence to quality standards in work/service delivery, identifies opportunities for improvement in routine course of work.
- Adheres to laid down systems, procedures and identifies opportunities to enhance efficiency in own sphere of work through incremental improvement
Leadership Abilities
- Displays awareness and understanding of the external environment relevant to own area of work and can assess their impact on the business in which he operates.
- Translates the Banks vision to own sphere of work and defines plan for achievement of the growth and scale objectives.
- Actively seeks, identifies, and promotes opportunities to try out new idea.
- Sets performance expectations at the department level, monitoring performance, providing measurement systems, driving accountability, and rewarding high performance.
- Enables empowerment by assigning clear challenging tasks with definitive accountabilities, resources, and authority.
- Coaches and mentors employees to develop required skills, provides dev
Enables Change
- Displays the ability to depart from traditional methods/behaviors and adapting quickly when situational constraints require new or different approaches.
- Cascades the vision for change, and leads required transformation in structure, processes, and capability to ensure a smooth transition.
- Encourages team members to respond positively to changes, encouraging discussion, responding with empathy to their anxiety.
Interested candidates can share the cv on karishma.sansi.ext@yes.bank.in