Regional Sales Manager (RSM) – South India

Role Overview

build markets from scratch, not just manage existing ones

Key Responsibilities

• Own

  primary & secondary sales targets

  for the South region
• Appoint, onboard, and manage

  distributors & super stockists

• Drive numeric distribution across:

Pet stores

Vet clinics

Modern trade (where applicable)

• Build and manage a team of

  Area Sales Managers / Territory Executives

• Execute GTM plans for:

New product launches

Trade schemes & visibility programs

• Ensure strong in-store execution: visibility, planograms, POSM
• Track market feedback, pricing, competitor activity
• Work closely with marketing & supply chain for demand planning
• Maintain distributor hygiene: credit, collections, stock rotation

Success Metrics

• Regional revenue & growth %
• Active outlet count
• Distributor productivity
• Team performance & retention
• New market openings

Ideal Candidate Profile

• 6-10 years of Pet industry experience
• Prior experience managing

  multi-state South markets

• Strong distributor-handling & team-building skills
• Comfortable with ambiguity and zero-to-one expansion
• Preferably handled premium or D2C-led brands