Regional Product Marketing Manager

You will be responsible for leading the product marketing strategy and execution at Match Group, a company that creates popular dating products such as Tinder, Hinge, and OkCupid. Your role will involve developing the go-to-market strategy for new product features, collaborating with global teams to drive app growth and feature adoption, and working closely with CRM teams to design engagement strategies for long-term retention. As a key player at the intersection of marketing, brand, product, and CRM, you will need to think globally while executing locally across multiple brands and geographies. Success in this role will require a results-oriented individual with a keen intuition for balancing brand, business, and user experience. You will be instrumental in translating global product priorities into market-relevant narratives and strategies, driving sustained engagement through CRM and in-app behavior mapping. In this position, you will own the go-to-market strategy to drive new feature adoption by partnering with various teams to develop product feature strategies, collaborating with CRM and lifecycle teams on campaigns for feature adoption and user retention, and working with global marketing teams to identify user opportunities and execute marketing strategies. You will also be responsible for elevating the in-app user experience, defining KPIs for feature and campaign success, and analyzing performance to recommend optimizations using data and user insights. To excel in this role, you should have at least 5-7 years of experience in product marketing, lifecycle marketing, or growth marketing in consumer tech or mobile-first companies. You must demonstrate proven experience in developing and executing go-to-market strategies, a strong understanding of CRM and lifecycle marketing, and the ability to distill insights from data and user research to influence product direction and marketing strategy. Excellent project management skills, the capacity to work across regions and time zones, and the ability to operate in a global matrixed organization will be essential for success in this role.,