About Match Group At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person. About the Role We’re looking for a detail-oriented and data-savvy Performance Marketing Coordinator to support our user acquisition efforts across multiple countries for our brands. You will play a crucial role in managing data pipelines, analyzing, and delivering actionable insights to improve efficiency and scale in key markets. This role is ideal for someone who enjoys combining numbers with impact and thrives in a fast-paced, growth-focused environment. Key Responsibilities Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms Update and maintain campaign performance dashboards across countries and regions Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts Ensure accurate attribution setup through MMPs for app journeys Support A/B tests on creatives, targeting, and landing flows; track test results and recommend improvements Requirements 2–3 years of experience in performance marketing with a focus on app campaigns Hands-on experience with platforms like Google Ads, Meta Ads Manager, Snapchat, and mobile attribution tools Strong analytical skills with proficiency in Excel/Google Sheets Familiarity with multi-country campaign strategies, localization, and market segmentation Comfortable working with large datasets and presenting insights in a structured manner Strong understanding of full funnel metrics Nice to Have Experience with BI tools ( Tableau, Power BI) Exposure to campaigns across SEA, India, MENA, or other emerging markets Familiarity with Firebase, GA4, and SQL is a plus Experience with affiliate marketing Contract Detail Duration: 6-month contract (extendable based on performance and business needs)

About Match Group At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person. The Role: The role is to lead our product marketing strategy and execution in. This role sits at the intersection of marketing, brand, product, and CRM, where you will be responsible for the go-to-market strategy for new product features , developing feature positioning and branding , and collaborating with global product, marketing, and lifecycle teams to drive app growth and feature adoption. You will work closely with CRM teams to design and execute engagement strategies that support long-term retention and feature usage. This is a multi-brand, multi-geography role requiring the ability to think globally while executing locally. You’ll work across a diverse portfolio of markets, each with its own user behavior, cultural context, and brand goals, and help translate global product priorities into impactful, market-relevant narratives and strategies. This position requires a results-oriented and collaborative individual with a sharp intuition for balancing brand, business, and user experience. Success in this role hinges on the ability to understand and influence the entire user journey — not just launching new features, but also driving sustained engagement through CRM, lifecycle marketing, and in-app behavior mapping . The role also involves developing new processes and fostering deep cross-functional collaboration across marketing, product, communications, and insights teams to scale growth and elevate the in-app brand experience. In this role you will: Own go-to-market strategy to drive new feature adoption, including: Partner with brand, product, and creative teams to develop product feature strategy, including naming, positioning, and content. Work closely with CRM and lifecycle teams to design campaigns that support feature adoption, re-engagement, and long-term user retention. Collaborate with global marketing, regional product marketing manager & CRM teams to identify user opportunities and develop/execute marketing strategies. Build new processes to strengthen collaboration and coordination between the product, localization, and marketing teams including setting up objective measurements to identify and align key opportunities of product experience to realize brand vision. Act as the voice of the consumer and a strong brand steward staying close with in-app user behavior and pain points Elevate users in-app experience: Find ways to bring brand values and brand personality to life within the app, working closely with product, CRM, brand, DEI, and creative teams. Work closely with the product growth team and global & regional PMM team to influence a roadmap for innovation development. Define KPIs for feature and campaign success, analyze performance, and recommend optimizations using data and user insights to refine positioning, messaging, and activation strategies on an ongoing basis. What you’ll need: 5–7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies. Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams. Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces. Ability to distill insights from data and user research to influence product direction and marketing strategy. Experience working with creative, product, and brand teams to bring narratives to life in-app. Excellent project management skills with the ability to juggle multiple priorities and stakeholders across regions and time zones. Comfort operating in a global matrixed organization and influencing without direct authority.

About Match Group At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person. The Role: The role is to lead our product marketing strategy and execution in. This role sits at the intersection of marketing, brand, product, and CRM, where you will be responsible for the go-to-market strategy for new product features , developing feature positioning and branding , and collaborating with global product, marketing, and lifecycle teams to drive app growth and feature adoption. You will work closely with CRM teams to design and execute engagement strategies that support long-term retention and feature usage. This is a multi-brand, multi-geography role requiring the ability to think globally while executing locally. You’ll work across a diverse portfolio of markets, each with its own user behavior, cultural context, and brand goals, and help translate global product priorities into impactful, market-relevant narratives and strategies. This position requires a results-oriented and collaborative individual with a sharp intuition for balancing brand, business, and user experience. Success in this role hinges on the ability to understand and influence the entire user journey — not just launching new features, but also driving sustained engagement through CRM, lifecycle marketing, and in-app behavior mapping . The role also involves developing new processes and fostering deep cross-functional collaboration across marketing, product, communications, and insights teams to scale growth and elevate the in-app brand experience. In this role you will: Own go-to-market strategy to drive new feature adoption, including: Partner with brand, product, and creative teams to develop product feature strategy, including naming, positioning, and content. Work closely with CRM and lifecycle teams to design campaigns that support feature adoption, re-engagement, and long-term user retention. Collaborate with global marketing, regional product marketing manager & CRM teams to identify user opportunities and develop/execute marketing strategies. Build new processes to strengthen collaboration and coordination between the product, localization, and marketing teams including setting up objective measurements to identify and align key opportunities of product experience to realize brand vision. Act as the voice of the consumer and a strong brand steward staying close with in-app user behavior and pain points Elevate users in-app experience: Find ways to bring brand values and brand personality to life within the app, working closely with product, CRM, brand, DEI, and creative teams. Work closely with the product growth team and global & regional PMM team to influence a roadmap for innovation development. Define KPIs for feature and campaign success, analyze performance, and recommend optimizations using data and user insights to refine positioning, messaging, and activation strategies on an ongoing basis. What you’ll need: 5–7 years of experience in product marketing, lifecycle marketing, or growth marketing, ideally in consumer tech or mobile-first companies Proven experience developing and executing go-to-market strategies in collaboration with cross-functional teams Strong understanding of CRM and lifecycle marketing with experience launching user-facing campaigns across email, push, or in-app surfaces Ability to distill insights from data and user research to influence product direction and marketing strategy Experience working with creative, product, and brand teams to bring narratives to life in-app Excellent project management skills with the ability to juggle multiple priorities and stakeholders across regions and time zones Comfort operating in a global matrixed organization and influencing without direct authority Show more Show less

About Match Group At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, OkCupid, and more. With millions of users across the globe, we are on a mission to spark meaningful connections for every single person. About the Role We’re looking for a detail-oriented and data-savvy Performance Marketing Coordinator to support our user acquisition efforts across multiple countries for our brands. You will play a crucial role in managing data pipelines, analyzing, and delivering actionable insights to improve efficiency and scale in key markets. This role is ideal for someone who enjoys combining numbers with impact and thrives in a fast-paced, growth-focused environment. Key Responsibilities Manage reporting for app acquisition campaigns across Google (UAC), Meta, and other mobile platforms Update and maintain campaign performance dashboards across countries and regions Analyze key KPIs (Installs, CPI, ROAS, retention, LTV) and help drive insights by geography and audience cohort Collaborate with the media and strategy teams to support budget allocation, optimization, and localization efforts Ensure accurate attribution setup through MMPs for app journeys Support A/B tests on creatives, targeting, and landing flows; track test results and recommend improvements Requirements 2–3 years of experience in performance marketing with a focus on app campaigns Hands-on experience with platforms like Google Ads, Meta Ads Manager, Snapchat, and mobile attribution tools Strong analytical skills with proficiency in Excel/Google Sheets Familiarity with multi-country campaign strategies, localization, and market segmentation Comfortable working with large datasets and presenting insights in a structured manner Strong understanding of full funnel metrics Nice to Have Experience with BI tools ( Tableau, Power BI) Exposure to campaigns across SEA, India, MENA, or other emerging markets Familiarity with Firebase, GA4, and SQL is a plus Experience with affiliate marketing Contract Detail Duration: 6-month contract (extendable based on performance and business needs) Show more Show less

You will be responsible for leading the product marketing strategy and execution at Match Group, a company that creates popular dating products such as Tinder, Hinge, and OkCupid. Your role will involve developing the go-to-market strategy for new product features, collaborating with global teams to drive app growth and feature adoption, and working closely with CRM teams to design engagement strategies for long-term retention. As a key player at the intersection of marketing, brand, product, and CRM, you will need to think globally while executing locally across multiple brands and geographies. Success in this role will require a results-oriented individual with a keen intuition for balancing brand, business, and user experience. You will be instrumental in translating global product priorities into market-relevant narratives and strategies, driving sustained engagement through CRM and in-app behavior mapping. In this position, you will own the go-to-market strategy to drive new feature adoption by partnering with various teams to develop product feature strategies, collaborating with CRM and lifecycle teams on campaigns for feature adoption and user retention, and working with global marketing teams to identify user opportunities and execute marketing strategies. You will also be responsible for elevating the in-app user experience, defining KPIs for feature and campaign success, and analyzing performance to recommend optimizations using data and user insights. To excel in this role, you should have at least 5-7 years of experience in product marketing, lifecycle marketing, or growth marketing in consumer tech or mobile-first companies. You must demonstrate proven experience in developing and executing go-to-market strategies, a strong understanding of CRM and lifecycle marketing, and the ability to distill insights from data and user research to influence product direction and marketing strategy. Excellent project management skills, the capacity to work across regions and time zones, and the ability to operate in a global matrixed organization will be essential for success in this role.,