Referral Marketing Head

As a Hospital Referral Marketing professional, your role involves building and nurturing relationships with referral sources such as doctors, clinics, and community organizations to drive patient referrals and support hospital growth. Your key responsibilities will include: - Conducting field visits to establish and maintain professional relationships with referring healthcare providers like physicians, clinics, diagnostic centers, and pharmacies. - Acting as the primary point of contact for referral partners, addressing their needs and queries effectively. - Developing and executing strategies to enhance patient referrals and increase hospital engagement. - Crafting targeted marketing campaigns and materials to showcase the hospital's services and specialties to referral sources. - Organizing and participating in outreach events, medical camps, and community health programs. - Creating and managing a comprehensive database of referral sources, tracking contact details and referral patterns. - Analyzing referral data to identify trends, enhance performance, and provide insights for growth opportunities. - Monitoring and reporting on key performance indicators (KPIs) related to referral marketing. - Identifying key referral sources and segments within the local market. - Staying updated on competitor activities, industry trends, and best practices in referral marketing. - Contributing to the development of strategies for hospital growth and patient acquisition. Additionally, the job requires strong networking, communication, and data analysis skills, with a focus on field-based sales and marketing activities. A driving license is required for this role. In terms of benefits, you can expect cell phone reimbursement and paid sick time. The work location is in person. This is a full-time, permanent position that offers opportunities for professional growth and contribution to the hospital's success.,