Job
Description
The Healthcare Field Referral Marketing Executive is responsible for developing and implementing strategies to increase patient referrals to Welcare Hospital from various sources within the community and healthcare network. This role involves building and maintaining relationships with referring physicians, clinics, community organizations, and other stakeholders, with a focus on field-based activities and direct engagement. The executive will promote Welcare Hospital's services, enhance its reputation, and drive patient acquisition through effective referral marketing initiatives. Responsibilities and Duties: - Identify and target key referral sources, including physicians, specialists, clinics, diagnostic centers, pharmacies, and other healthcare providers in Ernakulam and surrounding areas. - Conduct field visits to potential and existing referral sources to establish and nurture professional relationships. - Develop and maintain a database of referral sources, tracking their contact information, referral patterns, and communication preferences. - Act as the primary point of contact for referring physicians and other referral partners. - Provide regular updates to referral sources on Welcare Hospital's services, new developments, and areas of specialization. - Organize and conduct meetings, presentations, and events for referral sources to enhance their understanding of the hospital's capabilities. - Address any concerns or issues raised by referral sources promptly and professionally. - Promote Welcare Hospital's services and expertise to the medical community and the general public through field-based marketing activities. - Distribute marketing materials, brochures, and other promotional items to referral sources. - Participate in health camps, community events, and outreach programs to increase awareness of Welcare Hospital and generate referrals. - Collaborate with the marketing team to develop targeted marketing campaigns for specific specialties or services. - Track and analyze referral data to measure the effectiveness of referral marketing activities. - Prepare regular reports on referral source activity, referral volume, and revenue generated from referrals. - Identify trends and opportunities to optimize referral marketing strategies. - Provide feedback to management on market trends, competitor activities, and referral source needs. - Ensure all referral marketing activities comply with ethical guidelines and healthcare regulations. - Maintain confidentiality of patient information and adhere to data privacy policies. - Avoid any activities that could be perceived as unethical or inappropriate inducements for referrals. Qualifications and Skills: - Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field. - Proven experience (3-5 years) in field marketing, sales, or business development, preferably in the healthcare industry. - Strong knowledge of the healthcare landscape in Ernakulam and the surrounding region. - Excellent communication, interpersonal, and presentation skills. - Ability to build and maintain strong professional relationships. - Self-motivated, results-oriented, and able to work independently. - Strong organizational and time-management skills. - Proficiency in Malayalam and English. - Valid driver's license and willingness to travel within the assigned territory. Preferred Attributes: - Existing network of contacts within the medical community in Ernakulam and nearby Districts. - Experience in marketing hospital services or medical equipment. - Familiarity with CRM software and marketing automation tools. Job Type: Full-time Benefits: - Paid sick time - Paid time off Schedule: Rotational shift - Performance bonus - Yearly bonus Language: Hindi (Preferred) Work Location: Remote,
