Public Relations Specialist

Company Description

At CRAIG, you’re not just joining a brand. You’re joining a style movement in the making.

We’re a Delhi-born menswear label inspired by the European way of dressing: layers, clean silhouettes, rich fabrics and that ‘effortless effort’ energy.

We’re young. We’re hungry. We’re building everything from the ground up - from our brand voice and reels to our campaigns, shoots and creator universe.

It’s going to be fun. It’s going to be chaotic.

You will have good days, bad hair days, and “why isn’t the model responding?” days. But most importantly you’ll get 

to build something real, from scratch.

What You’ll Do (aka your daily superpowers)

• Be the voice of our brand and make it heard everywhere — from social media to press mentions.

• Build & maintain amazing relationships with influencers — micro, macro, mega, or “I just blew up yesterday”.

• Plan and execute fun, creative social media + PR campaigns that make people say “Omg, I NEED this.”

• Hunt down trending creators, rising stars, and niche influencers we must collaborate with.

• Craft quirky pitches, press releases, and brand stories that get shared (and screenshotted).

• Coordinate influencer product seeding, content calendars, and campaign deliverables — like a boss.

• Track campaign performance and influencer ROI without crying at spreadsheets (we promise they’re friendly).

• Be the bridge between our brand and the online universe — you’re basically our social diplomat.

Who You Are

• You live on social media — not as a doom scroller but as a trendspotting ninja.

• You speak fluent Instagram, TikTok, and influencer culture.

• You’re creative, witty, and have a sixth sense for what will “go viral.”

• You’re organized enough to manage multiple campaigns without losing your phone (or your mind).

• You love networking, chatting, and building relationships — even with people you’ve never met IRL.

• You love brands and products, and want to help shape how the world sees ours.

Bonus Points If You…

• Have worked with D2C brands before

• Know your favorite influencers by username, not real name

• Can identify a trend before it hits the explore page

• Can write captions that slap 😎