Public Relations Senior Executive/ Manager

Public Relations Senior Executive/ Manager.

Location:

Experience: 2

Vertical: Lifestyle

Job Role

○ Understanding of PR landscape - traditional and new age media so that one can offer strategic integrated communication solutions.

○ A very dynamic, passionate PR professional who is aggressive and result oriented at work

○ Ability to build, lead and solidify the team by guiding them to bettering at the work they do.

On The Clients Front

● Managing a portfolio of clients’ PR accounts

● Building and sustaining relationships with existing and new clients

● Understanding the clients, industry, competitors and media well of the sector the clients are into

● Investing in research undertaken for the brands to be able to introduce creative communication strategies

● Keeping abreast of current PR trends and tools

● Providing strategic (innovative and creative) counsel to clients to aid their PR and wider marketing campaigns

● Developing industry, sector and product focused PR campaigns

● Managing a high level of client interaction

● Liaising with clients regarding press campaigns, creative projects and PR solutions

● Offering Value addition that meets with their overall business objectives

● Fulfilling the client’s key performance indicators and growing accounts

● Contributing to daily meetings, and liaising and updating clients on PR activities

● Reviews with clients on a monthly basis and Analysing PR coverage and providing written reports

● Developing news angles, stories and pitches to further the client’s profile, products and services.

On The Media, Team and BD Front

● Understanding the sector media level and building expertise so as to provide media strategies to the brand

● Maintaining a network of media contacts including journalists and industry spokespeople

● Daily point of contact with key media and influencer contacts

● Managing and mentoring team at an executive level

● Working with them closely on the brands

● Assisting the seniors in winning new business and developing current client accounts

● High levels of communication - both presentation, verbal and written skills

● Contributing to overall business