Public Relations (PR) Executive

We are seeking a dynamic and detail-oriented PR Executive to manage and execute our public relations strategies. In this role, you will be the voice of JourneyLabel, responsible for building strong relationships with media outlets, influencers, and industry partners to secure valuable exposure. Your goal will be to elevate our brand's reputation and drive interest in our luxury travel offerings.

Role & responsibilities

• Media and Partner Relations:

  Develop and maintain strong relationships with journalists, editors, and key media contacts in the travel, lifestyle, and luxury sectors.

• Content Creation:

  Write compelling press releases, media kits, and company biographies that effectively communicate our brand message and recent developments.

• Brand Promotion:

  Identify and pitch unique story angles about our destinations, services, and client experiences to secure features, interviews, and reviews.

• Event Management:

  Assist in planning and executing PR events, press trips, and product launches to generate media buzz.

• Digital PR:

  Collaborate with the marketing team to manage our social media presence, engage with influencers, and monitor online conversations about the brand.

• Reporting:

  Track, analyse, and report on PR campaign performance, media coverage, and brand sentiment.

Requirements

• Experience:

  Proven experience in a public relations or communications role, preferably within the travel, hospitality, or luxury goods sector.

• Communication Skills:

  Exceptional written and verbal communication skills with the ability to craft persuasive and engaging content.

• Media Savvy:

  A strong understanding of the media landscape and existing relationships with key journalists or influencers are a plus.

• Strategic Thinking:

  Ability to think creatively and develop innovative PR strategies that align with business goals.

• Organizational Skills:

  Excellent time management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously.

• Adaptability:

  Ability to thrive in a fast-paced, creative environment.