Public Relations Officer

You will be responsible for the branding and establishment of the Hospital name by monitoring and evaluating brand reputation initiatives. Your key responsibilities will include: - Generating business (Patient flow) through various activities - Working on Various ATL and BTL Campaigning - Engaging in online & Digital marketing - Overseeing the competitor strategy - Creating satellite centers - Maximizing the reach of the center to the public & medical fraternity - Organizing Medical camps, CME programmes, International Conferences & Exhibitions - Planning Advertisement & Promotional activities, Designing Brochures, Layouts & hoardings - Coordinating Interviews for Medias & in publishing medical articles - Interacting with media & Company executives regarding promotional activities - Creating the website & updating the same periodically - Maintaining the medical records - Creating a network of doctors - Designing pamphlets, brochures, website, hand-outs etc. - Leading the marketing department - Planning & Executing the marketing strategy of the Hospital - Generating revenues for the hospital by Tie-up with Public/Private & Corporate organizations Additionally, you will be expected to maintain medical records and create a network of doctors. As the head of the marketing department, your role will involve planning and executing the marketing strategy of the hospital. If you are interested in this position, the benefits include health insurance and Provident Fund. This is a Full-time, Permanent role based in Madurai.,