Public Relations Officer (Marketing executive)

Key Responsibilities:Marketing Strategy & Execution

• Develop and implement marketing plans for cardiology services in alignment with overall hospital objectives.
• Plan campaigns (digital, print, outdoor, etc.) to promote cardiology screenings, events, and new procedures.
• Monitor market trends, competitor services, and patient feedback to identify opportunities for growth.

Public Relations & Communications

• Act as the liaison between the cardiology department and media outlets, patients, and the general public.
• Prepare press releases, articles, patient success stories, and other PR materials.
• Organize press conferences, public health talks, and community outreach programs.

Digital Marketing

• Manage social media content related to cardiology topics (e.g., heart health tips, doctor interviews).
• Optimize online presence via SEO and targeted ad campaigns for heart care services.
• Monitor and report on campaign analytics and adjust strategies as needed.

Branding & Events

• Promote cardiology department branding across all channels and materials.
• Coordinate events such as free heart screening camps, awareness days (e.g., World Heart Day), and webinars.
• Collaborate with cardiologists to create patient education materials and promotional videos.

Referral & Physician Outreach

• Develop outreach strategies to strengthen relationships with general practitioners and referring physicians.
• Create materials and presentations for physician liaisons and business development.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 2+ years of experience in healthcare marketing, preferably in a hospital or specialty clinic.
• Strong knowledge of healthcare marketing regulations (HIPAA, patient confidentiality).
• Excellent verbal, written, and interpersonal communication skills.
• Proficiency in marketing tools (e.g., Google Ads, social media platforms, CMS).
• Ability to manage multiple projects in a fast-paced healthcare environment.

Preferred Skills:

• Experience in cardiology or other specialized medical fields.
• Graphic design or video editing skills.
• Fluency in multiple languages (if relevant to the location or target market).

Job Type: Full-time

Pay: ₹10,995.00 - ₹30,000.00 per month

Work Location: In person