Projects and Digital & Social Media Executive

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Preferred candidate location:

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About the Role

Projects and Digital & Social Media Executive

Key Responsibilities

Social Media & Website Project Management

• Ensure the PRCAI website is consistently updated with program information, while effectively cross-leveraging content between social media and the website as interconnected communication hubs.
• Define, research, and track digital and social media performance metrics aligned with best practices and the annual strategy.
• Coordinate with the social media agency as the lead SPOC for content generation across platforms; source content for blogs, videos, and posts from members, speakers, and partners.
• Build social advocacy and drive engagement across PRCAI's digital communities.
• Write social media content with strong business writing skills.
• Collaborate with the creative team on copy development, ideation, and reviewing creatives.
• Plan and execute both organic and paid social media campaigns.
• Manage and update website content independently.
• Support the planning and execution of PRCAI events.
• Prior experience in an events firm or a social/digital agency is preferred.

Project Management

• Ensure all assigned projects are effectively managed and executed with high quality and timely delivery.
• Work closely with the Secretariat, report directly to the CEO, and collaborate with MANCOM/EXCOM project teams to support concept development, coordination, and execution of various programs.
• For assigned training or thought leadership initiatives, coordinate with members to recruit participants, meet defined targets and deadlines, and gather required content.
• Manage and support a range of projects, including but not limited to:

  AIPR, ICCO, Global Collab, HR Meets, PRPCL, PR Dialogues/Regional Thought Leadership, and Growth Hacking

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• Support ongoing membership communication by developing internal communication systems across WhatsApp groups, in-house newsletters, Basecamp, and other channels.
• Conduct research to identify speakers and contribute to building thought leadership for large-scale programs.

What You'll Need (must haves for the role):

• Strong understanding of social and digital media
• Good knowledge of the public relations industry
• Ability to independently manage PRCAI events end-to-end
• Excellent written and verbal communication
• Strong interpersonal skills
• Ability to create presentations, pitch decks, and conduct research
• Team player with the ability to meet tight deadlines
• Efficient multitasker
• A good sense of humour

PRCAI is an equal opportunity employer and considers all applicants without regard to race, color, religion, sex, age, national origin, citizenship, marital status, veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability.

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