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Programmatic - Analyst

Programmatic - Analyst

Annalect

2 - 4 years

4 - 6 Lacs

bengaluru

Posted:None| Platform:

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Skills Required

global marketing ssp advertising agency bidding analytical troubleshooting digital marketing monitoring downstream business operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

Experience 2-4 years

Skills DV360 - DSP having end to end campaign knowledge

Responsibilities

Successfully managing the day-to-day performance of campaigns on DV360
Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP - TTD & DV360
Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal
Able to execute optimizations aimed at exceeding KPIs; Set campaign strategies, e.g, targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization
Able to make compelling arguments based on data and results for more client data access
Working with the agency team to develop best-in-class solutions based on available tech
Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed

Qualifications

A full-time graduate degree (Mandatory) Minimum 2-4 years of experience in managing programmatic campaigns for large clients
Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients
Preferred experience with Google platforms
General troubleshooting skills and strong attention to detail
Working knowledge of digital marketing display, video, social, and marketing analytics
Proven technical and analytical aptitude, with a curiosity for testing and innovation
Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis

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Programmatic - Analyst