Program Lead- Liabilities Product Management

The incumbent is responsible for driving liabilities book growth, new customer acquisition and product penetration for the NR segment. Responsible for enabling and supporting the channels and branches for overall NRI segment growth including IBU, quality NTB acquisitions, NR segment profitability through enhanced PPI & fee income, related campaigns and initiatives, trainings and stakeholder engagements.

These responsibilities are representative, and the role holder is also responsible for any other job assigned by the superior authorities from time to time. This section is not intended to be an exhaustive listing of all activities done by the role holder. It should capture only the key responsibilities of the role.

Ensure to launch initiatives in line with the overall Organizational strategy • Assist in planning, designing & development of Product Portfolio strategy to meet business objective • Maintain relationships with key stakeholders and engage with them on a regular basis

Segment book growth and portfolio quality improvement Ensuring quality program level sourcing for NRI segment across the channels Leveraging alliance tie-ups and festive campaigns for new customer broad basing Engaging with channel/regional teams to drive tie-ups for new client acquisition Enabling D2C to induce funding and drive cross sell Leveraging wealth proposition through D2C/branches Ensure the product offerings are in line with the competition Launching channel /customer facing initiatives through central channel and regional teams

Engagement & support to frontline channels - trainings, knowledge, data analytics Setting regular cadence with channel teams/channel heads for portfolio performance review Assisting channel/regional with day-to-day business escalations and requirement Undergoing self-development training programs Conduct regular Market analysis and publish to the relevant stakeholders

Ensure the existing & new product / processes are in adherence to the policies & regulations Closely work with Risk, Legal & Compliance on various product/portfolio related matters Audit management Escalated Complaints management

Ability to influence and work across functional teams Take key decision impacting the business Good at time management leading to timely achievements of goals set Be accountable for initiatives & activities conducted

NR segment book growth - FINCON targets NRI Segment liabilities book growth CIB growth and existing customer value deepening NTB # and quality growth NR Fee income growth ( TPD and TFx) PPI growth NR portfolio management - credit activation , TFx and TPD product penetration Wealth AUM