Product Marketing Specialist

1 - 2 years

1 - 2 Lacs

Posted:14 hours ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Product Marketing Manager

Roles and Responsibilities

  • Product Campaigns:

    Collaborate with the product team to plan and execute product launches, blogs, decks, and paid campaigns for both existing and new products.
  • Sales Enablement:

    Work alongside the sales team to create training materials and sales enablement documentation to support product positioning and sales efforts.
  • Paid Campaigns:

    Plan, execute, and optimize campaigns on platforms like

    Facebook

    ,

    Google AdWords

    , and other PPC channels, ensuring they generate high-quality leads.
  • Lead Analysis:

    Perform daily and weekly analyses on ROI and lead quality for inbound campaigns to assess performance and make improvements.
  • Content Creation:

    Draft engaging content for newsletters, product features, and other marketing materials to highlight product offerings and updates.

You Should Have

  • Experience:

    1+ years in

    product marketing

    with a proven track record in campaign execution and content creation.
  • Skills:

  • Strong organizational skills with the ability to manage multiple projects and workflows simultaneously.
  • Deep understanding of

    marketing strategies and channels

    (PPC, content marketing, social media, etc.).
  • Superb leadership, communication, and collaboration abilities.
  • Exceptional

    analytical

    and

    problem-solving

    skills.
  • Experience with

    startups

    is a plus.
  • Education:

    Graduate or Post Graduate in any domain.

What We Offer

  • Competitive Compensation:

    No bar for ideal candidates based on experience and expertise.
  • Growth Opportunities:

    A chance to make an impact in a dynamic, fast-paced environment.
  • Collaborative Work Environment:

    Work closely with talented teams across product, sales, and marketing.

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