Product Marketing Executive

Description

Support with the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy by category and subcategory to enhance brand story and drive growth and market share gains in priority channels and regions.

About Your Responsibilities

• Innovate products and concepts that create new business opportunities
• Execute innovative product development and pipeline strategy in support of brand's strategic direction and priorities and informed by identification of recruitment and loyalty drivers
• Carry out white space opportunities based on findings from consumer insights, social listening, CRM data and transposition from other industries
• Execute 18 month detailed calendar through product marketing and promotional programs, with a focus on fast⁃growing categories and subcategories, hero products, and brand⁃building channels
• Conduct research to build business case for Product Development and Concept Ideation briefs
• Prepare Concept Development briefs Product strategy that drives business and reinforces brand equity
• Collaborate in development of product marketing strategy including product architecture, product launch process and go⁃to⁃market strategy
• Collect and analyze sales trends, category shifts, COG changes, market intelligence and competition
• Support mid⁃management in quarterly report preparation
• Contribute to recommendations to seize market based on analysis
• Conduct ad hoc business analysis requests as needed
• Launch plans that incorporate 360 elements
• Execute timely digital⁃first launches focused on the consumer journey within designated budget and COG targets
• Prepare creative briefs for all programs and launches and coordinate communication with Creative team
• Responsible for performing competitive analysis to inform PD partners of competitive claims and identify areas of white space opportunities leading up to the discussions of claims priorities.
• Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
• Explore the possibility of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways
• Remain relentlessly up⁃to⁃date on emerging and future trends across all relevant industries to identify and grow business opportunities
• Support the implementation of creative technology solutions for the brand that increase efficiency, reduce spend and increase marketing reach
• Finance and Budget Management
• Track and assign budget investment priorities based upon key departmental objectives
• Demonstrates understanding of sales trends, category shifts, COGS changes, market intelligence and competitive activity across channels.
• Leverage key insights gleaned from a refined analytics practice to inform decisions
• Utilize analytics throughout function to accomplish strategic goals
• Use data to inform decision⁃making for strategy development and adjustments as necessary
• Track platform engagement and effectiveness through appropriate analytical tools

Qualifications

About You

• Curative lens on what is innovative
• Ability to analyze data and present findings to leaders
• Forward-looking thinker
• Trend-hunting mindset

Experiences You Have

• 2+ years related work experience and College Degree
• Knowledge and experience with Excel, analytics, pivot tables, etc.
• End-to-end beauty product launches
• Innovation ideation and product development
• Exposure to global strategic marketing plans for products and categories
• Product brief development

How You Will be Successful

• Strategic agility
• Financial fluency
• Disruptive mindset
• Insights driven
• Consumer-first
• Change champion
• Detail Oriented
• Team Player
• Strong project management skills