Product Marketer

As a Product Marketer based in Kochi, Kerala, you will play a crucial role in collaborating with the sales team to develop sales enablement materials. This includes creating sales presentations, product guides, and competitive analysis to support the sales process effectively. Your responsibilities will also involve delving into the realm of Video Marketing. You will be tasked with developing compelling storyboards and scripts for video content, transforming product modules into engaging videos, and creating innovative short and long-form video content to captivate the audience. Your technical expertise will be essential in crafting video narratives that resonate with the target audience. Staying abreast of the latest video marketing trends and technologies will be crucial to ensure that the content remains fresh and relevant. Market Research will be a significant aspect of your role, where you will conduct thorough research to identify customer needs, analyze market trends, and assess the competitive landscape. By analyzing data and insights, you will contribute to the development of customer personas and segmentations, thereby assisting in shaping effective marketing strategies. Collaboration will be key as you work with strategic partners to develop joint marketing initiatives. This will involve creating co-branded campaigns, events, and collateral to enhance brand visibility and drive engagement. Tracking and reporting on partner marketing activities will allow you to evaluate effectiveness and return on investment. Your involvement in Website Management will require you to support efforts to update content, optimize user experience, and ensure accurate product information on the company website. By collaborating with design and development teams, you will implement enhancements to drive continuous improvement. Monitoring website analytics and making data-driven recommendations will be essential to enhance performance. In the realm of Social Media and Content Creation, you will be responsible for drafting engaging social media posts, contributing to content marketing materials such as blog articles, white papers, and case studies, and collaborating with the creative team to create visually appealing content that resonates with the audience. User Education will also be a core aspect of your role, involving the development of user education materials such as product documentation, tutorials, and video guides. By conducting user research and collaborating with the customer success team, you will gather feedback to improve user education materials and enhance the overall user experience.,