Product Manager - Therapeutics (Domestic & International)

Key Responsibilities:

Product Management & Strategy

• Develop and execute marketing strategies for the ophthalmic drug portfolio in alignment with business goals.
• Analyze market trends, competitor activities, and customer feedback to identify growth opportunities.
• Plan product lifecycle activities, including new product launches, relaunches, and discontinuations.
• Ensure appropriate positioning and messaging for each product in the therapeutic portfolio.

Team Management

• Set goals, assign responsibilities, and ensure effective execution of marketing initiatives by the team.
• Conduct regular performance reviews, provide feedback, and identify development opportunities for team members.

Brand Promotion & Campaigns

• Design and implement effective promotional strategies for target customer segments (ophthalmologists, optometrists, hospitals, etc.).
• Prepare and manage marketing collaterals like product brochures, visual aids, videos, and digital content. • Work closely with the Promotions team to roll out campaigns across channels (in-clinic, conferences, CME programs, digital platforms).

Sales Enablement

• Provide strategic inputs to the sales team including product USPs, objection-handling techniques, and positioning tools.
• Conduct product training and continuous education programs for the sales team.
• Track and analyze sales performance data to provide insights and support to field teams.

KOL Engagement & Medical Marketing

• Build relationships with Key Opinion Leaders (KOLs) in ophthalmology to support clinical adoption and feedback.
• Collaborate with medical experts to develop scientific content for presentations, webinars, and publications.

Qualifications:

• B.Pharm / M.Pharm / B.Sc. / M.Sc. (Life Sciences)
• MBA in Marketing (preferred)

Experience:

• 6 to 10 years of experience in pharmaceutical product management, preferably in ophthalmology or related therapeutic areas.
• Product promotion in hospital settings will be an added advantage.