Product Manager - RTPCR

Job Opportunity: Product Manager IVD Solutions

About the Role

We are looking for a dynamic Product Manager to manage the product life cycle of our In Vitro Diagnostics

(IVD) solutions portfolio, including RT-PCR Kits, POC devices, NGS clinical assays, and Extraction Kits. The

role requires strategic planning, execution of go-to-market strategies, and close collaboration with customers,

sales teams, and channels to accelerate growth.

Key Responsibilities

• Manage the product life cycle from strategic planning to tactical activities for the IVD solutions portfolio.
• Develop and execute go-to-market strategies, ensuring brand positioning and customer segmentation.
• Partner with sales teams for customer profiling and to create acquisition/retention strategies.
• Build and sustain relationships with key opinion leaders in the industry.
• Design and implement creative marketing and promotional campaigns, including product brochures and

digital content.

• Develop and implement pricing strategies and conduct margin analysis for profitability.
• Support field staff by shortening sales conversion cycles and creating platforms for knowledge sharing.
• Plan and execute marketing programs and customer engagement activities with cross-functional teams.
• Work with supply chain teams for rolling forecasts and inventory management.
• Support lead management initiatives and conduct market mapping for new opportunities.
• Collaborate with sales managers on roadmap validation and analysis.
• Deliver product training, develop content, and structure digital resources for the sales team.

Qualifications

• Graduate/Post Graduate with BGCI certification.
• 3–5 years of experience in product management, preferably in the IVD/Healthcare domain.
• Strong knowledge of brand positioning, customer segmentation, and marketing strategy.
• Excellent communication, leadership, and analytical skills.

Why Join Us?

• Opportunity to work with a diverse IVD product portfolio (RT-PCR, POC, NGS, Extraction Kits).
• Collaborative and innovative work environment with cross-functional exposure.
• Professional growth through strategic projects and leadership responsibilities.
• Be part of a team that contributes to global healthcare advancements