Product Manager- PMT (Gynec, Cardia & Diabetes , Ortho Therapy)

Qualifications

B.Pharm. (Candidates with MBA are preferred) 2. 6-8 years of experience in a similar role in Pharma industry - PMT

Functional Responsibility

1. Develop and execute brand roadmap to maximize business value through internal and external stakeholders

2. Lead the design, development and execution of product launch related activities like campaigns, social media outreach, etc.

3. Analyze market research reports of product performance and competitor data to suggest plans for prioritization, pricing, change in branding strategies and product segmentation

4. Act as brand champion to create enthusiasm and focus internally and with external customers and agencies

5. Regularly evaluate the progress of brand against preset objectives in terms of market share, prescription share, reach and penetration

6. Undertake feasibility analysis through market research and analyzing data for new opportunities within existing product portfolio as well as new areas

7. Study the product performance, monitor RoI on brand strategies and forecast sales and market share 8. Ensure the implementation of promotional and marketing activities are in line with the organizational policies and associated regulatory norms

9. Manage the processes for collection of feedback on products from internal and external stakeholders and ensure that the feedback is translated into marketing requirements and incorporated with product development

10. Coordinate with the manufacturing and marketing teams to ensure a forward looking product integration strategy and to avoid duplicate development eAorts

11. Build and maintain relationships with Key Opinion Leaders (KOL) to promote company products and build the company brand for better brand awareness, industry connect and facilitating sales growth

sheetal.c@cielhr.com