Product Manager - IVD Instruments

Product Manager

Company

One of the reputed names into IVD Instruments Manufacturing.

Position

Location

• Travel 3050% across India for customer visits, conferences & market intelligence.
• Lead annual marketing plans, VOC activities & strategic product roadmap.

Qualification

Experience Required

Job Purpose.

product, the underlying technology, the market, the competition, and the customer.

Skills Required:

• Must have deep

  technical and clinical expertise

  in the relevant product segment (e.g., Clinical Chemistry, Molecular). Requires strong

  financial acumen

  to manage a product P&L, develop pricing models, and build business cases. Must have proven experience in

  market research and competitive analysis

  . Proven experience in product launch, strategic marketing planning, and developing sales training/tools is essential. Must be an outstanding communicator and presenter.

Job Responsibilities:

• Full Product Lifecycle Management from ideation and NPI to launch and end-of-life.
• Pricing & Margin Strategy to ensure revenue and profitability targets.
• Sales Enablement developing training modules, tools, and competitive battle cards.
• Building strong relationships with KOLs and gathering deep market & customer insights.
• Acting as the key commercial link across Sales, Marketing, R&D, Regulatory, and SCM.

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