Product Manager - Customer Data Platform

As a CDP Product Manager, you will be responsible for the strategy, development, and lifecycle of a Customer Data Platform (CDP). Your primary focus will be on unifying customer data from various sources to create single customer views for personalized marketing and insights. Key Responsibilities: - Strategic Planning: Develop and maintain a clear product roadmap for the CDP, aligning with business needs and market trends. - Data Management: Ensure the accuracy, completeness, and proper governance of customer data within the platform. - Integration: Oversee the integration of data from various internal and external sources into the CDP. - Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and other teams to gather requirements and ensure data is used effectively. - Product Development: Lead the end-to-end product development process from conception to launch, often using agile methodologies. - Data Activation: Ensure the unified customer data is activated and made accessible to other systems, such as marketing automation, for real-time personalization. - Performance Monitoring: Regularly review product metrics and model performance to ensure the CDP delivers tangible business value. - Stakeholder Management: Gather use cases and needs from various business departments to inform CDP development and optimize its utility. Key Skills & Experience: - Product Management Experience: A strong background in product management, particularly with technical products like data platforms or internal tools. - Data & Technical Acumen: Familiarity with data concepts, APIs, SQL, schemas, and data engineering. - Business Understanding: The ability to understand business objectives and connect them to CDP functionality, particularly for personalized marketing. - Collaboration & Communication: Excellent communication skills to work with cross-functional teams, stakeholders, and engineering. - Strategic Thinking: The capacity to turn vague ideas into concrete product specifications and develop long-term strategies. If there are any additional details about the company provided in the job description, please share them for a better understanding of the company's background and values.,