Product Manager - CAC(Commercial Air Conditioner)

Role & responsibilities

• Develop and implement strategies to drive sales growth for CAC.
• Maintain benchmarks for product segments, manage inventory levels, monitor product ageing, and ensure efficient collection processes.
• Implement pricing strategies in alignment with benchmarks and overall pricing guidelines.
• Develop and execute channel strategies for distribution (Dist/SSD, DD), customer engagement, and influencer implementation as per established guidelines.
• Continuously explore new markets and identify opportunities for expansion and map distribution networks to maximize market reach and penetration.
• Ensure a thorough understanding of product features, benefits, and competitive advantages.
• Develop strong relationships with dealers, distributors, channel partners to gather feedback.
• Prepare short-term and long-term product sales forecasts.
• Ensuring 100% collection as per collection targets from exclusive channels.
• Initiate and manage market development activities to enhance brand presence and product acceptance.
• Maintain monthly sales volume and Market Operating Price (MOP) to ensure price competitiveness.
• Prepare a benchmarking product roadmap and implement strategies to increase market share and improve brand positioning.
• Regularly review market data and adjust plans to meet changing market dynamics.
• Plan and execute promotional activities, both digital and physical, and manage product displays in accordance with established guidelines and oversee display management at multiband counters and exclusive stores.
• Ensure maximum display and visibility of products across the distribution network.
• Plan and manage inventories at branch and factory warehouses and oversee over-aging stock liquidation (including defectives).

Preferred candidate profile

• Proven experience in channel management & overall team management.
• Strong understanding of market dynamics, competitive analysis, and sales strategies.
• Excellent communication, negotiation, and interpersonal skills.