Job
Description
Skill required: Marketing Operations - Product Requirement Definition Designation: Product Management Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Brand and Product Management Lead will drive the development, positioning, and management of our product portfolio to ensure strong market presence, growth, and alignment with organizational goals. This role combines strategic brand management and product development expertise, overseeing the entire product lifecycle from ideation to execution. The position will collaborate closely with cross-functional teams to ensure seamless integration of brand strategy with product innovation, ensuring competitive advantage and customer satisfaction.Role requires Digital Marketing Ads & Promotion creation/design Education:A bachelor's degree in business, Marketing, or a related field is required. A master's degree (MBA) is a plus. Experience:oA minimum of 7-10 years of experience in brand and product management, preferably in a fast-paced, consumer-driven environment.oProven track record of leading cross-functional teams and delivering results in product development and brand positioning.You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM. What are we looking for? Advanced knowledge of product management tools (e.g., Jira, Trello) and product analytics platforms (e.g., Google Analytics, Tableau). Familiarity with digital marketing platforms (e.g., SEO/SEM, social media advertising) and data-driven marketing campaigns. Expertise in market research and customer segmentation techniques, as well as using CRM software. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) for data analysis and presentations. Brand Management:Expertise in defining, developing, and executing brand strategies to drive market growth and customer loyalty. Product Management:Strong ability to manage the product lifecycle from concept to commercialization, ensuring market relevance and profitability. Market Research & Consumer Insights:Proficient in gathering and analyzing data to identify emerging trends, customer preferences, and competitor activity. Leadership:Strong leadership skills with the ability to influence and collaborate across multiple teams and stakeholders. Strategic Thinking:Ability to think strategically about product and brand positioning, considering both short-term execution and long-term brand sustainability. Analytical Skills:Proficiency in data analysis to inform decision-making and measure success metrics. Project Management:Strong project management capabilities with experience in overseeing multiple, concurrent product initiatives. Roles and Responsibilities: Lead the development of brand strategies and initiatives to build a differentiated market presence. Work closely with marketing, sales, and customer insights teams to define key brand messages and positioning. Oversee the entire product lifecycle, from market research and ideation to launch and post-launch optimization. Ensure product offerings align with customer needs and market trends. Analyze market trends, customer behavior, and competitor activities to identify opportunities for brand and product growth. Make data-driven decisions to optimize product offerings and brand impact. Work with R&D, marketing, supply chain, and other internal teams to ensure product developments are aligned with brand goals and market needs. Implement strategies to increase customer loyalty, engagement, and satisfaction with products. Use feedback loops to refine product offerings and enhance customer experiences. Manage the product portfolio's budget and ensure efficient resource allocation to meet revenue and profitability targets. Qualifications Any Graduation
